RCP releases Love Recycling manifesto

Rubbermaid Commercial Products (RCP) has issued a manifesto extending the scope of its award-winning Love Recycling initiative.

The new manifesto details how RCP will continue to support businesses that want to improve their commercial recycling and waste management practices.

The manifesto is a call to action for businesses to be leaders on sustainability issues and builds on findings from the Love Recycling research studies. The initiative ran two research studies in 2020 with over 1000 businesses involved. The initial study explored the state of commercial recycling for European businesses of all sizes across the continent. The second took a much-needed reading of how businesses were coping with the additional pandemic stresses on their recycling and waste activities.

Across both studies, Love Recycling identified that businesses are ready and willing to do more with their recycling and waste programs but lack information, education and guidance on effective processes and products. On average, more than two- thirds of businesses indicated that their recycling efforts are not always successful.

To help businesses improve their recycling, RCP has included several pledges in the manifesto:

• Create free resources that examine prevalent ecological issues and the role that facilities and commercial recycling plays in mitigating environmental harm.

• Help business take control of their recycling and waste management through durable, quality solutions that protect the environment efficiently and cost-effectively.

Identify and acknowledge the best that commercial recycling has to offer. The individuals that lead the way and the innovative products that improve results.

• Establish an ongoing conversation with businesses to discuss the challenges of commercial recycling as well as solutions and best practices that facilitate businesses being recycling leaders.

Paul Jakeway, Head of Marketing – EMEA at RCP, said: “At RCP, our durable products are not only sustainable but also encourage end-users to practise sustainable habits.

“Across previous research studies, businesses have told us they want to do more when it comes to recycling and waste management. They’ve also told us about the challenges they are facing as they try to develop their recycling programs. These challenges cover many areas, but the majority are based on access to accurate information to create better policies and processes.

“The research and work conducted by our Love Recycling programme in 2020 brought commercial recycling to the forefront, establishing the initiative as a leading voice. This was reflected in our recent Tomorrow’s FM and Tomorrow’s Cleaning 2021 awards. These accolades were voted for by the businesses we have helped and those that recognise the importance and value of what we are doing.

“Businesses want more support, and we will continue to provide it. With this manifesto, we are stepping up our Love Recycling commitment to help businesses become recycling heroes. RCP’s commitment to high quality durable products makes us the ideal commercial recycling partner. Working together, we can solve the challenges that facilities face so that businesses can be leaders on sustainability issues.”

With businesses anticipated to reopen during 2021, as vaccine rollouts continue, this represents an opportunity for business to re-engage with their waste and recycling efforts. With consumers increasingly looking for sustainable brands, transparently leading the way on recycling and waste management gives businesses a competitive edge, allowing them to take a leadership position on one of the most important issues of our time.

To view the manifesto, along with previous research findings, visit the website below. There you can download reports, take a recycling audit, and subscribe to the Love Recycling newsletter. WHAT’S NEW? | 9

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