INSTRUMENTATION • ELECTRONICSSECTION TITLE
Style and substance: the circular display
WELL-ROUNDED CONCEPT Mike Logan explains why the circular display is 360° of style and substance T
here’s an ongoing trend in the market towards circular displays and many engineers are curious to explore this as a product design option.
So, let’s start off with the basics: what
is a circular display? Quite simply, circular displays are a varying shape/form factor that suppliers are adding to their portfolio to offer customers choice and help differentiate their product design. In the past, to achieve the appearance
of a circular display, by far the most cost- effective way to achieve this was using a rectangular display with a circular bezel placed over the top, to give the appearance of a perfect circular display. Tis solution worked, but as demand grew and grew for a true circular edge-to-edge display, the market catered for this need direct by manufacturing the circular display.
Circular displays from Anders are manufactured using the exact same design and engineering techniques that the firm has created for its standard rectangular displays and offer the same level of high-end specification and product configuration. It’s quite simply, a shape shift.
WHY WOULD SOMEONE SELECT A CIRCULAR DISPLAY? We are almost ‘going around in circles’ in product design, but the shape has obviously always existed. Let’s look at the automotive industry over the past 60 years. Te Morris Mini Cooper with its iconic circular designed headlights and dials was first introduced in 1959 and reintroduced to the market in the early 2000s along with the re-invented Fiat 500.
Te driving factor behind this was our generation’s thirst for retro design. Tat nostalgic desire still exists today and at the heart of that, within these vehicles is the dashboard and those iconic circular gauges and dials. Te OEMs, the brand names, the logos, are all aware of this, so it was only a matter of time before we took the natural leap from mechanical circular dials into digital circular displays with touch and interactive technology.
SO, WHERE WILL WE SEE CIRCULAR DISPLAYS? Anders is seeing strong demand from the automotive industry for the reasons aforementioned. Te OEMs here are switching out their manual, or mechanical buttons and knobs to future-proof their brands as we move toward towards the
www.engineerlive.com 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
