AUTOMOTIVE DESIGN
DRIVING INNOVATION WITH XR
Over the years, car design has undergone a multitude of changes, with new technologies and materials continually transforming the way cars are created. While traditional tools – such as clay modelling – still retain a place in the car design landscape of today, the emergence
of Extended Reality (XR) is assisting in a leaner and more User Experience (UX) driven design process. XR is an umbrella term for
VR, Augmented reality (AR) and Mixed Reality (MR). While VR is fully immersive, AR is an overlay to the real world, and MR is the combination of these
real and virtual worlds. By developing and combining all of these technologies to form a UX-driven design approach, Granstudio is able to create holistic vehicle experiences for designers, from research and concept all the way to ‘Phygital’ interaction models and XR prototyping.
more like lounges than the driver- centric setups we’re used to.” Berardi also cites autonomous driving as a key trend, along with the growing focus on shared mobility, which is not something automotive designers previously gave much thought to. “Shared mobility is a rising trend that is impacting automotive design. As customers look for more multimodal and on-demand mobility options, designers are focusing on the overall context in which mobility takes place to create the best vehicles that suit both users’ and contextual needs,” he details.
LET’S GET PHYGITAL Granstudio applies what it describes as “phygital” tools to address the abovementioned trends. Explaining what this terms means, Lukasz
Vehicle ergonomics can be adjusted in seconds
www.engineerlive.com
09
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
