AUTOMOTIVE DESIGN
INTELLIGENT INPUT
When asked to assess how AI will impact Granstudio’s work, Andrea Berardi says that, “There’s no doubt that AI is having a considerable impact on companies’ design workfl ows, potentially enhancing creativity and effi ciency in the process.” He explains that through generative AI, designers can produce and explore a range of options based on
specifi c parameters, allowing them to explore more design directions quickly and effi ciently. “Additionally, AI offers the opportunity to predict how designs will perform under various conditions, further increasing effi ciency. Finally, it is valuable for analysing market trends, consumer preferences and competitive products, enabling a more data-driven
approach aligned with market demands,” he observes. “AI can be highly valuable in fostering innovation, increasing effi ciency and optimising the design workfl ow. Some collaborative platforms further facilitate team collaboration, and with machine learning, teams can collaborate effectively to achieve the highest quality output.”
Czekanowski, Chief of Interaction Design, says: “Phygital tools refer to the combination of physical and digital elements, specifi cally designed to enhance our extended reality (XR) prototyping for vehicle design. These tools enable us to create holistic vehicle experiences by seamlessly integrating physical models with digital simulations. “In our work, phygital tools play a
crucial role in various stages of the design process. They allow our team to interact with vehicle prototypes in a more intuitive and immersive manner. During the design phase, these tools help us refi ne and iterate on concepts quickly, ensuring that both form and function are optimised.”
Czekanowski also observes that
These tools enable us to create
holistic vehicle experiences.
phygital models are invaluable for customer testing, providing potential users with a realistic and interactive experience. “This feedback is essential for making data-driven design decisions and enhancing user satisfaction. Additionally, these models serve as eff ective presentation tools, off ering stakeholders a tangible and engaging way to visualise and understand design proposals,” he states. “By leveraging phygital tools, we can bridge the gap between physical and digital realms, leading to more innovative and user- centred vehicle designs. Our patented invention, DigiPHY, is a mixed-reality seating buck that perfectly exemplifi es these capabilities.”
IN THE DESIGN PIPELINE It’s evident that the team always has one eye on the future, so what’s next for Granstudio? Lowie Vermeersch reveals that he and his colleagues are currently involved in a “wide array of design activities”, ranging from designing exterior and interiors of electric cars, designing a new range of electric buses, developing car HMI systems and ideating innovative urban vehicles. “And we continue developing new features for DigiPHY, which we intensively use in all of these projects,” he adds.
For more information visit
www.granstudio.com
Design teams can explore dynamic and non-tangible design elements 10
www.engineerlive.com
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