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create your entry is a valuable exercise that can lead to increased awareness and ownership amongst your team. Other benefits include: • Publicity – Finalists will be announced by press release in the autumn and on BIFA social media channels. Further press releases will be issued prior to the BIFA Awards ceremony in January.


• Self-Promotion – As a finalist, and perhaps category winner, BIFA will provide you with the finalist or winner’s badge to display on your website, social channels and correspondence, further promoting your success.


• Making an impression – All finalists receive a framed certificate marking their achievement and the category winner will be presented with a glass trophy that will look great on display in the business.


Writing your entry – why and how?


In this issue of BIFAlink, with the deadline for receipt of submissions to the BIFA Awards 2021 just two months away, we look at the categories and some top tips to help you catch the judges’ eyes.


Now in their 33rd year, the BIFA Freight Service Awards are supported by a number of blue-chip companies and exist to recognise the best in class over a range of categories covering the day-to-day activity of international forwarding and logistics professionals. The categories, and their sponsors, for 2021 are:


MODAL AWARDS • Air Cargo Services – sponsored by IAG Cargo • European Logistics – sponsored by TT Club • Ocean Services – sponsored by Port Express


GENERAL AWARDS • Project Forwarding – sponsored by Peter Lole Insurance Brokers


• Specialist Services – sponsorship package available


• Staff Development – sponsored by Albacore Systems


• Supply Chain Management – sponsored by BoxTop Technologies


SPECIALIST AWARDS • Cool & Special Cargoes – sponsor to be confirmed


• Extra Mile – sponsored by Descartes 18


Recognising individuals


In addition to the nine categories above, there are two categories that specifically recognise outstanding individuals employed by BIFA Members, they are:


INDIVIDUAL AWARDS • Apprentice of the Year – sponsor to be confirmed


• Young Freight Forwarder of the Year – sponsor to be confirmed


Why enter? There are many reasons why you may choose to enter for a BIFA Award, not least the kudos associated with being shortlisted as a finalist or declared as the category winner. Simply taking time to step back, analyse your processes and


• Showcasing your business – The winner of each category will benefit from a specially written company profile that will be published in BIFAlink and a trade publication during 2022.


• Enjoying a great day out – Reward your team and entertain customers at the BIFA Awards ceremony luncheon at The Brewery in central London on Thursday 20 January 2022. Look out for the announcement of the celebrity host soon.


How to enter


Remember the old adage – failing to plan is planning to fail. Do not leave it to the last minute, an award-worthy entry needs thought and planning. • Identify the basis of your entry – have you launched a new service, carried out a specific project or do you simply want to highlight something that you do well?


• Choose your category – see https://awards.bifa.org/categories/categories- 2021 – you can enter a maximum of three business categories in addition to nominating entrants to the individual categories.


• Give yourself time to write the first draft – download the entry form and check the submission criteria at https://awards.bifa.org/enter-now/category- awards/awards-entry-form-categories


• Enlist the input of colleagues and customers (remember to seek permission if your entry features a specific shipment/customer).


• Proof-read and edit your submission then ask someone else, a fresh pair of eyes, to read and critique it too. Does it make sense? Have you conveyed the energy of your business? What makes your story stand out?


• Make final tweaks and submit your entry to BIFA before the deadline (Thursday 7 October 2021).


August 2021


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