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AtOutlinewe love toshine a lightonsomeof our suchtalentedfine folk inNorwich, Sothis editionwehave caughtupwithEviewhohas set upabridalbrand…


NayaBridal


HiEvie,sowhatwasyourjourneyto getyoutolaunchNayaBridal? So,aſtermydegree inFashiondesignI went straight intoworking for a fast fashionbrandas adesigner. I soon realisedtheimportanceofknowing whereyour clothes come from. Knowing thatyourwedding dress has beenmade locallyandsourced ethicallyismoremeaningful than ever. I setupNaya Bridal in lockdownlast year, in thehopes that I’dbe able to make abrideswedding journeya stress freeandmagicalone.


Howwouldyouexplainthe sustainablenatureofNayaBridal? I sourcepre-loveddressesandfabrics, andre-make themintocontemporary styles, sewing everypiecemyself! Doing thismeans I cancreatemodern wedding dresses ataffordableprices, butmostimportantly, eachdress has a story.Every gownis aone-offstyle that hasbeenthoughtfullydeveloped throughout a longprocessof deconstructingandrebuilding.Where I can’t source the perfectpre-lovedfabric for abride, I use fabric froma roll with a minimal-waste approach.Both processes considerwhere the fabrics come fromandhowmuchwaste is accumulatedalong theway,whichis super uniqueandexcitingwayof working for thebridal industry!


Iassumeit isacompetitivemarket place,what isdifferentaboutyour brand? The ideaof creatingone-offbespoke stylesdesignedbythebride,andmade ethicallyandlocally, is a reallyexclusive experience.There are somanygowns for sale thathavebeensold100sof times,but withNaya, every gownis special.There is literallynoother dress


thesame.Andthesame goes forour bridesmaids’ gowns!


It issogreat tohavelocal talent contributingtotheindependent sceneofNorwich,whatareyour hopesfornext18months? Myplans are tojustkeepmoving forwards!Whether thatmeansdoing morewedding fayresandmeeting some amazingpeople,orplanning lotsof styledphotoshoots, I’ll be there! I’m continuing togrowhowIdevelopnew ethicalandsustainablepractices,and using thosepractices tocreate contemporaryandon-trendstyles for brides-to-be.


Anythingelseyouwouldliketo sharewithoutlinereaders. Whenit comes tocreating abride a customlook, theoptions areendless. If you’dlike ablackorbluewedding dress, we canmake it.Orifyou’dlike abridal suit rather than a gown, lets create that vision.Everywomanhas theirown individuality,andifyoufeel likeyou don’t fit intothe ‘traditions’of abridal gown, that’sokaywithme.We can createyour concept with confidence andexcitement. I’mhere for it!


Sowherecanpeoplefindoutmore? Youcanfindme throughsocialmedia including InstagramandFacebook, as well as checkingout all thenew collectionsonline atnayabridal.com. Emailme directlyor sendme aDMat anytime!


Knayabridal.com kevie@nayabridal.com Q@nayabridal E@nayabridal A@nayabridal


OUTLINEONLINE.CO.UK / JUNE-JULY 2021 / 15


@chloeellisphotography


@beckywelfordphotography


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