Expert Insight
THE BENEFITS OF MOBILE ORDERING
Technology has played a vital role in getting the hospitality industry back up and running. The necessity for mobile food ordering apps has grown in demand, because, in no small part to the social contact requirements of the pandemic. With the need to limit queues and reduce touch points, mobile ordering apps have reinvented the customer experience.
But when social contact restrictions are lifted and the world returns to normality, will mobile ordering remain? We at NDML think: Yes – because of the range of benefits this new technology offers. It allows venue owners to go beyond their limitations and reshape their business. As an insurance broker committed to supporting venues throughout this challenging period, NDML has been hunting out ways to help venues thrive as we exit lockdowns. One of the big opportunities for venues to streamline operations and maximise revenue is through mobile ordering apps.
So we hunted out the best option for your venue to get you up and running quickly and cheaply, and explore the benefits for venues.
36 June 2021
www.venue-insight.com
STREAMLINE THE ORDERING PROCESS Easier, quicker and more efficient. Freeing up more time for your staff and reducing the number of potential mistakes.
INCREASE TRAFFIC Ordering apps have shown evidence that using their platform has increased footfall for their clients. Being displayed on the application is an additional marketing outlet for you, allowing other app users to find your venue.
INCREASED TRANSACTION VALUES Venues see a 20% increase in order values for orders placed via app. Most likely because the streamlining of the ordering process makes it easier for customers to order more food and drinks.
INSTANT RECEIPTS No more splitting the bill. Make life easier for your staff by letting the app take care of the hard work of bill splitting and processing transactions before food or drinks are delivered to the table, eliminating the risk of ‘dine & dash’.
MINIMISE MISTAKES Fewer components in the ordering process means reduced possibility of mistakes. Dietary requirements and allergen information is made visible
on the app, reducing the risk of a dangerous error.
QUICKER CUSTOMER TURNAROUND No waiting to be served. No waiting for the bill. Customers can leave when they’ve finished as they pay before they eat, freeing up tables more quickly.
To help venues find the best solution for not just their insurance, but for helping them thrive, NDML have partnered with Butlr. We firmly believe these apps are a part of the future of hospitality, and by bringing Butlr’s large base of patrons using the system to venues, it offers up a whole new stream of potential customers. NDML have also agreed that referrals made to Butlr from NDML will receive an exclusive discount making it even cheaper to process app orders straight away, without any set up fees.
To find out more about the ways NDML are supporting venues, visit
ndml.co.uk, or to learn more about Butlr, email
sam@getbutlr.co.uk & quote ‘NDML’.
0344 488 9205
ndml.co.uk
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