Product News
Let an Italian ‘Striker’ Help You ‘Win’ During the Euros
Whether it’s through the Euros, Wimbledon or outdoor cinema, venues have every opportunity to recoup ground this summer, if they have the outdoor assets to pull in a ‘crowd’.
A brilliant way to do that is to turn a crowd into an ‘audience’ – one fully engaged with the menu, because they are enthralled, have tingling taste buds and an appetite awoken by the aroma of food being cooked theatrically before them.
Perhaps due to mankind’s longstanding relationship with fire, there’s nothing like a chef rustling up food in a wood-fired oven to get the full attention of potential spenders. Every fire stirring and each removal of a bubbling pizza, is an action admired and remarked upon! A fire is so much more exciting than charcoal!
A wood-fired oven’s appeal is something those who have invested in one can attest to, if they did their homework and bought a top-quality oven that’s both stylish and an absolute workhorse.
Valoriani wood-fired ovens provided lifelines to many venues last summer, offering takeaway options, but also maxing out sales during the short window for opening. Thanks to the quality of their quick-to-fire, heat- loving refractory clay and their superb insulation, venues found there was no downtime, no rollercoaster of cooking temperatures, no crumbling pizza domes and no burning of chefs arms on oven shells. Non-Valoriani oven owners probably couldn’t say the same. Fast-paced service was a godsend over the busy Bank Holiday weekend.
Whilst you might not get a bespoke Valoriani oven build by the time Harry Kane kicks off England’s challenge, you can get a ready-to-go Valoriani ‘Fornino’ oven, wheeled or non-wheeled, to be at your service ‘pronto’ and at least for some of the championships.
With this in your armoury, upselling to customers who only popped in for a pint is easy. We really do eat with our eyes and pizza is super-popular. Add to that a ‘pizza and more’ oven’s ability to cook easy vegan choices and it makes the investment a no-brainer, whether the oven’s in the garden or indoors.
A British nation may well not win the Euros but you can be a British staycation winner with an authentic Italian striking force leading your attack, as an integral part of your culinary team.
Call Valoriani UK on 01772 250000 today and get as many ‘points on the board’ as you can this summer!
www.valorianiuk.com
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June 2021
www.venue-insight.com
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