Opionion
Advertorial
An effective audio ecosystem for a collaborative world
The business world has changed. Education has changed. In fact, any scenario where a person or group of people are required to meet and collaborate has changed, for the most part due to the initial impact that the COVID-19 pandemic had on society and our response to it – to build back better. What is also clear is that organisations of all types are now required to enable remote participation – either partially or fully – as part of their business continuity plans.
Businesses have had to contemplate new ways of working, initially offering employees the option of working from home, and later implementing remote working full time, redefining roles or eliminating the traditional office struc- ture altogether.
The education sector was forced to re- think and reorganise how it could con- tinue to provide lessons effectively in a safe environment for both faculty and students alike. Remote learning and online modules are now an essential part of the learning journey even for students who are present on campus. And there is no doubt that high-quality audio makes a positive impact on re- mote learning and collaboration. However, this sea change in communi- cation was happening before the pan- demic. The need for greater carbon neutrality was already being discussed by Governments and business leaders around the world. Statistics for higher education institutions between 2016- 17 for the two top study destinations – the US and the UK – showed falling numbers of international student en- rolling. The question for academics: if students can’t or won’t travel, how can we continue to engage them? The seeds for efficient and effective global communication were being sown. How can we help academics contin- ue to deliver a high-quality learning experience to remote students? Is there a way we can simplify the ven- dor landscape to avoid having to deal with multiple suppliers of software and hardware? Is there a way to cen- trally control all the different AV solu-
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tion components? Can AV products on networked audio connections be protected effectively against security breaches?
Creative Conversation = Innovation
As a market-leading provider of pre- mium audio hardware and software for audio conferencing systems, Shure continued to listen to its customers, taking onboard their immediate needs and requirements and future long- term vision for systems that could meet and exceed the demands of var- ious markets. And the continuation of the convergence between AV and IT departments has sped up the adop-
tion of AV technologies geared around simple deployment, intuitive operation and seamless compatibility, especial- ly those that are certified for use with leading collaboration platforms such as Zoom, BlueJeans, Teams, GoTo- Meeting and others.
Innovative and scalable solutions of networked microphones, DSPs, along with loudspeakers for small rooms, large boardrooms and everything in between were required. A single ven- dor audio ecosystem was an obvious choice and solution.
The Shure Audio Ecosystem was born out of this need, offering product bun- dles for specific room requirements,
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