Swad History


the last issue printed. Advertisements included one for Goodhead & Sons of Church Street and High Street Swadlincote who were informing locals of their “Digestive Bread”. They claimed that this was turned out in great quantities, by up-to date machinery, in the twinkling of an eye, and delivered in vans to all parts of the country. They then went on to say: “But you cannot live by bread alone so call at Goodhead’s Restaurant, the paradise of the hungry where you can get a two shilling dinner for one shilling and sixpence. It seemed the place to make for was “The Restaurant”, High Street, Swadlincote.


Freeman’s of 61, High Street, took up space to advertise their premises as the “Old Pork Pie Shop”, which, if taken the wrong way did not make their produce


SWADStyle © Image Magic Attic 2020


seem that appetising. However, they claimed they were “still making pork pies in the old style” and their “pikelets were becoming more famous by the day!”


Another local newspaper” The Swadlincote Standard” hit the streets in mid-1934. The paper


was made up in Swadlincote and printed in Leicester, but again this only lasted around eight weeks. It appears their biggest advertising coup was a half- page taken up by the newly opened branch of Woolworth’s in the town.


By Graham Nutt, The Magic Attic Archive


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