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efit that’s equally important: webinars allow you to cater to different person- ality types. Introverted people can get intimidated by live events, especially when it comes to asking questions in a large presentation room. In a webinar anyone can post a question in a chat window without feeling exposed. Again: the ability to cater to more peo- ple, more roles and more personality types doesn’t mean you should replace all live events with webinars. Instead, webinars should complement and in- tegrate with your live event programme so that you gain maximum reach and widen your circle of influence.
Analysing webinars
In these lean business times, we’re all on the hook to measure ROI. Anoth- er great advantage of webinars is the ability to measure key performance indicators. The BlueJeans Command Centre, for example, provides live service intelligence and centralised meeting management so you can mon- itor stats like how many people at- tended, from which locations, for how long, what questions were asked, what meeting content was shared, and other key information.
The bottom line
Webinars are more than a stand- alone marketing program — they’re a chance for businesses to open their (virtual) doors to a much wider com- munity. Whether it’s a first touchpoint to educate new prospects or part of a mid-funnel ABM campaign, webinars are a critical business driver that es- tablish trust and chemistry throughout the buying cycle. Throughout 2020 webinars have taken centre-stage as an essential part of the marketing mix. And as you start to build your demand strategy in a post-COVID world, it will be critical to rethink how and where webinars will make the most impact to your bottom line.
Perhaps the biggest barrier to market- ing teams running their own webinars is fear of failure. Many have been quite understandably scarred by bad experi- ences from the old days of webinars. The experts at BlueJeans by Verizon are here to help. And what better way than through a webinar “Dial-Up De- mand Gen with a High-Impact 2021 Webinar Strategy” hosted by Market- ing Week. Join us on 10th December 2020 at 15:00 GMT as we will give you key insights into the business of webinars and “5 Fast Hacks to Re-
charge Your Event Strategy” which are:
•How modern webinars fit into your overall marketing and business model •Tips and tricks to fight webinar fa- tigue (for hosts and attendees) •The best ways to promote products and services via webinars •How webinars can be a highly effec- tive and self-contained opportunity generator •The future of webinars and their in- fluence over customer relationships. For further reading, check out Blue- Jeans Virtual Event Engagement Guide that contains a few fundamen- tal strategies, tactics, and checklists to help facilitate audience interaction and meet business goals. View here:
https://www.bluejeans.com/ resources/ebook/bluejeans-events-en- gagement-guide?utm_source=third_ party_ucnews&utm_medium=cp- m&utm_campaign=events&utm_con- tent=digital_article&utm_term=dec21
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