Opinoin
New solutions
such as security training and threat detection tools. Solutions such as VADE and USecure helps to educate and alert the user on any potential risks, providing in-time coaching and training so that cybersecurity remains at the forefront of their thinking. The future workplace Without education and support from the channel, businesses will strug- gle to keep pace with the amount of change and understand what tools they need to survive and thrive. Re- liable partners are needed now more than ever to support companies with workforces working from home and also in the office.
Offices will become places that peo- ple visit less frequently, perhaps only to collaborate and to host necessary meetings. Successfully implement- ing a hybrid approach is still a work in progress for many, and collectively,
Industry News Midwich acquires NMK Group
Midwich has announced it has entered into a binding agreement to acquire a majority stake in NMK Electronics Enter- prise, NMK Middle East FZE and Edge Electronics Trading LLC (“Edge”) (col- lectively “the NMK Group” or “NMK”). Based in the UAE and Qatar, the NMK Group is a value-added distributor of AV products and represents Midwich’s entry into the Middle Eastern market. Currently based in Dubai, NMK was orig- inally founded in Sharjah in 1987 by Nicolaos Kyvernitis. Through its opera- tions in Sharjah and Dubai, the business supplies specialist AV products to cus- tomers in the UAE and the wider Gulf re- gion, along with Edge Electronics, based in Doha, supporting customers in Qatar. The NMK Group will continue to be led by the existing management team who will retain a stake in the business, comprising of Alex Kemanes (Managing Director) and Constantinos “Dino” Dri- makis (Director – Business Development) who were both mentored and trained by the founder. After serving 33 years in the regional audio industry, Nicolaos Kyvernitis will go on to retire from the business following a period of transition, post-completion.
NMK is a specialist audio and visual dis- tributor with a strong heritage in the pro- fessional audio market where the busi- ness operates with high-end specialist brands, such as Shure and Bose. More recently, NMK has expanded its tech- nology offering, including the addition of key video brand Epson to its portfolio. Through this increasingly diversified port- folio, the business generated revenues of over AED 100 million in 2019. NMK serves customers across a spectrum of vertical applications, core of which are the retail, live-events/venues, rental sec- tor and fixed install projects. As well as holding a substantial local stock, NMK also provides a host of ancillary services, such as project design, system assembly, servicing and repairs.
The NMK Academy also hosts regular vendor training events in the classroom, online as well as on a one-to-one basis to cater for specific customer needs. These sessions are run by NMK’s in-house tech- nical team alongside manufacturers, who also provide similar training events in lo- cations throughout the rest of the UAE and internationally.
The Middle Eastern market is one of the fastest growing AV markets in the world.
The deal further expands Midwich’s geo- graphical footprint, enabling the Group to extend the support it can provide to customers and vendors internationally. The investment also further delivers on the Midwich Group’s strategy to grow earnings both organically and through the selective acquisition of strong, com- plementary businesses. The deal follows the acquisition of US distributor Starin Marketing Inc. earlier in the year. Stephen Fenby, the Midwich Group Man- aging Director, commented:
“This is an exciting day for the Midwich Group. It not only marks the Group’s en- try into one of the fastest growing AV mar- kets in the world, but also means we now have a presence in all
major global ter-
ritories. This means the Midwich Group has a truly global footprint, and ensures we are able to support our customers across all key geographies.
NMK has built a strong reputation for service and its value-add model is an ex- cellent fit with Midwich’s global offering. We are looking forward to working with Alex, Dino and the rest of the NMK Group team to support their growth ambitions and to further enhance the group prop- osition.
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the channel will begin to find better ways of working and implementing this strategy. Of course, existing and new technologies will continue to play
a key role in this transition as we un- dergo the next digital transformation.
Offices will become places that people visit less frequently, perhaps only to collab- orate and to host necessary meetings
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