Venue Insight Glenkinchie Distillery Launch Sows
the Seeds of Future Tourism Growth Lowland Home of Johnnie Walker opens safely for visitors after multi-million revamp
The seeds of future regeneration for whisky tourism in Scotland are being sown in lowland Scotland with the opening of a unique new multi-million pound distillery and garden visitor attraction at Glenkinchie near Edinburgh.
The single malt distillery in East Lothian – the region famed as the garden of Scotland for its quality food and drink produce - will open its gates to the public again after a major transformation of its visitor attraction as part of a £185million investment in Scotch whisky experiences by Scotland’s leading distiller Diageo.
Glenkinchie will be the Lowland Home of Johnnie Walker, the first of four corner distilleries around Scotland that will form an incredible network of visitor experiences linked to the world’s number one Scotch whisky and the new global centrepiece Johnnie Walker Princes Street attraction in Edinburgh, planned to open next summer.
The Glenkinchie Distillery attraction is centred around a beautifully landscaped garden – carefully curated to reflect the stunning local rural environment – and an extraordinary immersive guest experience in the distillery’s traditional Victorian red brick warehouses.
Barbara Smith, Managing Director of Brand Homes for Diageo in Scotland, officially declared the new visitor experience open with the ceremonial planting of a tree to complete the garden and to represent the future growth of Scotch whisky and tourism.
She said: “The opening of the wonderful new visitor experience and garden at Glenkinchie is the first step in our long- term £185million investment in whisky tourism in Scotland.
38 November 2020
www.venue-insight.com
“We are acutely aware of the difficult times many people are going through, particularly our colleagues in the tourism and hospitality sector across Scotland. We know there’s a long way to go and a lot of uncertainty ahead. Still, we believe in the resilience of our business and our communities, and we will be doing all we can through our investment to sow the seeds of recovery and future growth.”
Ramsay Borthwick, Glenkinchie Distillery Manager, said: “Glenkinchie will give people a thrilling first taste of the new visitor experiences we are creating across Scotland.
“We will be offering people an experience like no other distillery in Scotland at Glenkinchie and that will be followed as we transform Clynelish, Cardhu and Caol Ila over the coming months, and as we build towards the opening of our global Johnnie Walker Princes Street attraction in Edinburgh next summer.”
Along with Diageo’s full network of distillery visitor experiences across Scotland, tours operate according to strict COVID protocols to protect guests, employees and the local community.
The distillery is accredited by VisitScotland’s “Good To Go” scheme in the verification of its COVID procedures:
www.visitscotland.org/news/2020/ launch-of-were-good-to-go
Tours can be booked at:
glenkinchiedistillery.com
Diageo’s Barbara Smith plants the final tree in the new Glenkinchie Distillery garden to mark the official opening of the new visitor experience.
The new Striding Man statue designed by Edinburgh artist Angela Jane Johnston is joined in his walk by Bruce the dog, a character from the history of Glenkinchie.
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