Lighting
industville.co.uk
What hospitality customers want and expect has notably shifted in the wake of this ‘new normal’. As a result, it is not enough for hospitality businesses to open their doors and expect business as usual. Restaurants, hotels, cafes, clubs and so on must adapt their practices to satisfy these new demands.
While it can be tempting to try and keep as high a capacity as is possible, customers and staff must feel safe and protected at all times. Otherwise, people will not want to enter.
The measures you have taken need to be clearly visible and explained to facilitate this return to trading. According to CGA, more than half of consumers want to know about the hygiene procedures a business has introduced when they are allowed to reopen.
Looking beyond safety, hospitality firms must reconsider their in-store experience in light of recent changes. At Industville, we understand just how much the interior of a hospitality business contributes to that in-store experience, which visitors want now more than ever.
Brooklyn Glass Cone Pendant – 7 Inch, £69, by (Image supplied by Industville)
Rethinking Hospitality Design for the Modern Consumer The coronavirus pandemic forces hospitality businesses to rethink their processes and proposition. However, what’s just as important is how these changes are represented when it comes to the new in-store experience.
A complete rethink of hospitality design is not just something that can benefit businesses – it’s a necessity.
At the most basic level, layouts need to be reimagined in the wake of new restrictions and requirements. Social distancing must be workable for your location, both in terms of visitors and employees.
Modern, post-COVID consumers expect the businesses they interact with to stand for something they believe in, whether that’s the local community, sustainability or something else. Showcasing those company values through your interior with features like industrial restaurant lighting is vitally important, especially when trying to entice consumers back to your location.
Here at Industville, we’ve worked with many hotels and restaurants over the years, providing bespoke lighting solutions which excite and amaze their consumers. Our industrial lights are a great way of showcasing your values to consumers in a way that feels genuine but also exudes that sense of class and luxury.
If you have a project or are looking to reimagine your hospitality space, why not get in touch and see how we could help? Alternatively, check out our projects to see our lights in action.
sales@industville.co.uk / +44(0)20 7971 7871
www.venue-insight.com
November 2020
19
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