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THE BIG INTERVIEW


David Williams


has been writing a blog throughout the pandemic


with no physical ties to their employers losing a sense of loyalty that makes it far easier for them to take their intellectual capital elsewhere when the opportunity suits. But he is reassured by the surveys showing most people


do want to be back in the office at some level, while he believes his company’s clients – which include Walgreens Boots Alliance and Derby City Football Club – are drawn to the bespoke advice and values that can only come from lawyers feeling part of a group. It means that while Geldards will not, by his own


admission, emerge unscathed from the Covid-19 crisis – like many businesses, it has some people on the furlough scheme and growth on the £26m turnover it posted in July 2019 has been subdued – he can already plot a V-shaped recovery. He adds: “The ‘new normal’ is going to look different to


everyone. There’s probably those who are desperate to go back to the nine ‘til five in the office and there will be others who don’t want to go back to that at all. “The key is to be flexible. If you can deliver what you’re supposed to deliver then, within reason, it doesn’t matter where and when you do it as long as you’re accessible to your clients and customers – which we all are because our devices are welded to us 24/7. “So to me, the ‘new normal’ means changing the habits


of a working lifetime. I’ve made a career from meeting people and suddenly I can only do that on Teams and Zoom, but it’s still working. “If I can change, it’s not too late for everyone else.”


David is a big advocate of striking the optimum work-life balance


David will soon have another blog to write, should he be able to find a new subject to broach that hasn’t already been covered over the course of lockdown. He’s been keen to make his posts very personal and


admits, even as the chairman of the firm, that he can sometimes be “fed up” with lockdown life and isn’t exactly “bouncing the few yards from my bed to my desk on a Monday morning” just like everyone else.


business network August/September 2020 37


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