INTERIORS Revamp, don’t replace
Lindsay Appleton of William Smith Group looks at how vinyl wrapping can enhance interior designs using architectural finishes, as part of the trend to reuse and recover furniture on sustainability grounds, rather than rip out and replace
T
he trend for upcycling shows no sign of abating; clients are increasingly looking to upgrade their interiors on a budget, and without the upheaval of ripping out and replacing furniture.
Such an approach also taps into the trend for sustainability that continues to be big news; it is better for the environment for venues to make use of what they already have and give it a new lease of life, rather than replacing it wholesale and sending old furniture and fittings to landfill.
This is where vinyl wrapping processes come into their own, providing a fresh new look, in a multitude of styles, quickly and easily. Wrapping is a simple approach – an existing surface is covered with a self- adhesive film. Architectural finishes are highly engineered, durable films, designed to look and feel like real-life materials. The films are applied with heat, by skilled installers, to provide a realistic, hardwearing finish. This allows clients to create bespoke furniture using less expensive materials, wrapping them to look like authentic marble, wood or concrete. With thousands of finishes available, the possibilities are vast.
Emerging markets Vinyl wrapping has taken markets in Japan and the US by storm, and is becoming increasingly popular in the UK, marking a shift from the traditional model of ripping out and replacing interiors.
One of the reasons behind its success is down to firms’ Corporate Social Responsibility (CSR) approaches, and a shift in attitude toward using sustainable solutions and methods within the construction sector. Wrapping meets the needs of the industry to boost their CSR activity; covering doors instead of replacing them and producing waste is a powerful statement for any stakeholders.
ADF APRIL/MAY 2020 Diverse applications
Architectural films can be used on a wide range of surfaces, including walls, lifts, doors and furniture. Such films are conformable for 3D applications, meaning their use is not limited to flat surfaces. Almost any surface can be wrapped, making films ideal for commercial environments. What’s more, they can even be applied over existing substrates. As the surface finishes are conformable, they can be applied to curved structures to create eye-catching designs. This provides a key advantage over laminates that require edge banding, whereas films offer the opportunity to wrap fully over edges to completely seal them.
With texture set to be one of the key looks for 2020, along with statement ceilings, wrapping offers a sustainable, easy-to-use way to tap into the latest trends with minimal disruption
Environmental benefits On average, it costs seven times more to rip out and replace interiors. Refurbishment with architectural films is a way to upcycle existing fixtures and fittings, rather than sending them to landfill. It’s a budget-friendly option for architects when costs are being squeezed, allowing businesses to refresh a venue more frequently or at a lower cost. Wrapping is also highly durable – lasting for an average of 12 years on interior surfaces – meaning it can work out more cost effective over the lifetime of the product, when compared to fabric, paint or veneer.
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