business spotlight
Wild Organics Educates Customers on Beneficial Cannabidiol
by Sheila Julson M
arie Finger, of the Wild Organics CBD & Wellness store, had suffered from severe chronic pain in her neck, hands and feet for more than a decade. Te only
relief conventional medicine offered her was prescription pain relievers that temporarily masked symptoms. Her frustration from dealing with physical pain eventually led to mental health is- sues such as depression and anxiety. Like many Americans, Finger soon found herself taking not just pain medication, but antide- pressants prescribed by her doctors. Tat led to stigma that she was a drug seeker, or that her maladies were “in her head”. Six years ago, Finger found a new physician with a holistic
approach that included examining how genetics affect health. He suggested that Finger try cannabidiol, a non-psychoactive derivate of a cannabis genus better known by the shorthand CBD. “It helped my chronic pain tremendously,” Finger relates. “Before then, I didn’t know about CBD. I saw hemp seeds at my local grocery store, and I knew about marijuana, but I didn’t know there was a hemp derivate that was so wonderful for eas- ing pain and anxiety.” Finger, who is an aesthetician, began a mission to learn
about CBD. She visited hemp farms and processors in states like Colorado and Kentucky, where the hemp industry had been rees- tablished soon aſter the 2014 Farm Bill permitted states to set up their own hemp pilot programs. “I wanted to learn as much as I could about hemp—how it’s grown, how it’s manufactured, differ- ences in extraction, definitions of broad spectrum, full spectrum and isolate—all of that,” says Finger, who spent the next several years studying the hemp plant and its medicinal cannabinoids. With a desire to help others with CBD, Finger established
relationships with hemp farmers and manufacturers to develop Wild Organics, her own private label line of tinctures, soſt gels, pain salves, pet treats, face masks and more. Finger also became a Certified Nutrigenomic Health Coach, specializing in genetic nu- trition. Te products are available online or at her CBD wellness store. She will soon add offerings like yoga classes, meditation and talks on genetic testing. Nationwide, there have been strides in societal acceptance
of the cannabis plant, particularly in the CBD arena. Te State of Texas had implemented its own hemp program in 2019, aſter the 2018 Federal Farm Bill removed industrial hemp containing less than 0.3 percent tetrahydrocannabinol (THC), the cannabinoid of
People think they’ll get high, but CBD is not psychoactive at all. ~Marie Finger
Lisa Mottolo (left) and Marie Finger of Wild Organics CBD & Wellness
the hemp plant that causes a high, from the Controlled Substances Act. Per the Texas Department of Agriculture website: “On June 10, 2019, House Bill 1325 was signed into law by Governor Greg Abbott. Te bill authorizes the production, manufacture, retail sale, and inspection of industrial hemp crops and products in Texas. Tis also includes products for consumable hemp products which contain cannabidiol (CBD), as well as other edible parts of the hemp plant.” However, Finger still hears misconceptions about CBD.
“People think they’ll get high, but CBD is not psychoactive at all,” she emphasizes. “It’s not marijuana; they are separate plants in the cannabis genus, and the THC levels are vastly different. It’s like two different types of lettuce.” Te Wild Organics line of CBD products are broad spec-
trum, which means they do not contain any THC, but all of the beneficial cannabinoids, terpenes, flavonoids and fatty acids of the hemp plant. Finger’s hemp processor uses a CO2
extraction,
which cleanly extracts select beneficial cannabinoids without the chemical residue of solvent extraction that sometimes ends up in the final products. Finger emphasizes that her products are also third-party lab
tested, which means that an independent lab with no ties to either the farmers or the processors tests for purity. Tird-party labs also test for herbicides, pesticides and other chemicals. Finger provides the certificate of analysis upon request. Cannabidiol has become the rock star of wellness products,
thus leading to a surge in businesses from dedicated CBD retail- ers, to gas stations looking to cash in on a wellness trend. What people should look for when shopping for CBD: “You want to make sure it’s organically sourced and manufactured in a Food and Drug Administration (FDA) food grade facility with Good Manufacturing Practice certification,” Finger suggests. “Also, check for third-party lab-testing that shows what’s in it and that’s it’s free from harsh chemicals, pesticides and mold. CBD tinctures should be relatively clear. If you’re taking a tincture that’s dark and tastes like dirt, it might not be the best quality.”
Wild Organics CBD & Wellness is located at 2103B W. Anderson Ln., Austin. For more information, call 512-814-8955 or visit
WildOrganicLiving.com. See ad, page 15.
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