LIVE 24-SEVEN
JONATHAN HANDFORD THE PRICE IS RIGHT
MPG 12
Accurate pricing is one of the most powerful marketing tools available in presenting your property for sale. Jonathan Handford from Fine & Country Leamington Spa gives a few tips on what to consider when pricing your home.
The importance of pricing when selling your property should not be underestimated. A correct price range targets the people you want to attract. Buyers have a number of tools that make them knowledgeable about the market and in turn, shrewd buyers. They will have set a budget and the first thing they look at in their property search is the price. If the property price is outside their budget, no matter how attractive it is, it will not be considered.
You may have decided on a value for your property in your head, but ultimately, what matters is what the buyer thinks. To find out what a buyer is realistically likely to pay for your property undertake research into what similar properties in your area have sold for. You may need to adjust prices up or down according to different features. The price will also depend on supply and demand, as well as the current state of the market. This will give you a reasonably accurate price range that buyers are likely to offer.
The process of pricing your property should begin well before listing it, and prior to doing any major renovations. If you have already engaged an agent, they will have an understanding of the current state of the market, as well as the aspects that are important to buyers. If not, consider appointing your agent at this point.
A good agent is one of the best tools at your disposal and can help you obtain an accurate indication of the value of your property. If you are considering any major renovations, discuss them with your agent, as they can give you advice on changes that are most likely to add value.
Everyone’s home is special to them and this emotional connection can colour your attitude to the value of your property. Remaining realistic during the sale process is important. It is natural to dream of achieving a high profit, however, consider whether a quick sale is more important than additional profit.
The biggest mistake is to price a property too high. If it remains on the market too long, buyers may well think there is a
problem and either take it off their list for consideration or make an offer well below the price you are looking for.
Be clear on the minimum price you are prepared to accept. There are many factors that affect this. The most important is how quickly you want to sell your property and the current state of the market. While it is important to establish a realistic price, leave yourself a little wiggle room to negotiate, too.
FINE & COUNTRY For advice on selling or buying property, please contact Fine & Country Leamington Spa on 01926 455950 or visit
www. f ineandcount r y. com
LIVE24-SEVEN.COM
THE MIDLANDS PROPERT Y GUIDE EXPER T ADVICE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156
