Ian Haste Property Mail meets the
YouTube cooking royalty to find out about his debut cookbook, The 7-Day Basket.
WRITTEN BY ELLA WALKER B
y some strange organisational alchemy, I have a finished copy of Ian Haste’s debut
Stuffed pork tenderloin 30 / PROPERTYMAIL
cookbook, Te 7-Day Basket, before he’s even seen it. Watching him take it in his hands for the first time, practically hugging it to his chest, you can see the big kid in him - he made this, it’s real. At 42, ‘cookery book author’ is the latest in a string of different careers he’s bounded into. In his 20s, the irrepressibly buoyant dad-of-two was a Norfolk gastro pub chef (“I put parsley on everything”), via the traditional route: He went from pulling pints to prepping for the chef, to covering said chef when he didn’t turn up for a lunch service, to taking charge. His mum had taught him from a young age about the staples - “so I’d survive,” he says with a laugh - but he eventually realised cheffing wasn’t for him (blame those “horrendous hours”). And no, he doesn’t miss it, although he’s quite keen to own a pub one day.
Next came a decade-long stint as a business development manager with a gruelling commute into London every day, before Haste and his wife, Nic, decided to start a family, and Haste “put my hand in their air, stupidly” to stay at home with their babies. He says the “stupidly” with a huge, proud, luckiest-man-alive grin on his face. Haste’s Kitchen, his YouTube channel, launched in 2014 and happily combines his cheffing knowledge with his business presentation skills, backed up by some heavy-duty social media nous: “I’ve got a YouTube family,” he says - which is something of an understatement. Dubbed the “first family of Youtube”, Haste’s wife, make-up artist Nic, her sister Sam (the two of them run make-up channel pixiwoo), and their twin brothers John and Jim Chapman, have a colossal combined YouTube, Twitter and Instagram following of around 21 million.
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