» Canadian Forum


RxTGA Gives Patients a Boost of Motivation to Exercise


A doctor’s prescription makes all the difference BY PERRY TUCCIARONE


made in Alberta. While prospering in Alberta, we have also soft launched in four Ontario communities. This growth is due to increasing


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support we have received from health- care providers, fitness professionals and sponsors. Positive outcomes and word of mouth from participants has also been a major factor.


WHAT’S NEW


Growth • The program was launched in


Alberta in 2011, and in 2015 it became a national not-for-profit corporation. The program is now prescribed by 92 percent of doctors in the province. In 2017, 13,278 prescriptions were writ- ten, and 3,457 were redeemed through the website or at fitness facilities (26 percent) with 43 percent of facility visi- tors purchasing additional passes after the free trial.


Ontario Rollout • The next phase of the Ontario roll-


out is establishing the first 10 com- munities in Ontario by Spring 2019. The basic infrastructure, website and people are in place, and we have just soft launched in Markham, Forest Hill, London and Stouffville. This has taught us which resources will be re- quired to expand the program effec- tively and how to make best use of sponsorship dollars.


First Ontario Project Manager • We are happy to announce that


46 Fitness Business Canada Fall 2018


rescription to Get Active (RxTGA) has been rapidly growing, and data for 2017 shows tremendous strides


Lori Longwell has accepted the first project manager position in Ontario. Lori is also the VP of Sales for Mill Pond Publishing Inc., and her wealth of experience will be a tremendous asset in expediting growth of the program in Ontario. • The project manager will co-


ordinate the reaching out and intro- duction of the program to healthcare and fitness providers, the onboarding and training of new healthcare and fit- ness providers, facilitate the tracking of prescriptions and outcomes, and co- ordinate all marketing.


Sponsorship Program • Our sponsorship program has


launched to help fund the current phase and to establish a solid founda- tion for our bigger vision. These funds go directly to cover operating costs, printing and production, to cover proj- ect manager costs to help roll out the program to 10 additional Ontario com- munities, and to support Alberta. These funds will help us leverage future pro- vincial and federal funding and cor- porate sponsorships to continue to ex- pand the program across Canada. • Professional sponsorships are


available in Chapter, Provincial and National level benefit packages de- signed for fitness suppliers, fitness facilities, community organizations, professional groups and healthcare providers. • A special thank you to InBody


Canada, GoodLife Fitness and the City of Markham, our first Professional sponsors. • Open Sponsorships are now avail-


able for independent business and in- dividual contributors through our new GoFundMe page. Visit gofundme.com/ prescription-to-get-active.


“The program was launched in Alberta in 2011, and in 2015 it became a national not- for-profit corporation. The program is now prescribed by 92 percent of doctors in the province.”


New Website & Key Features • geo-location to help patients find


the closest facilities • resources and blogs for tip, tricks


and motivation • online membership application


forms for healthcare, recreation, sup- porters and chapters • multiple places for recreation facili-


ties to be listed and showcased • simplified recreation print options


for patients We look forward to seeing the next


level of growth benefit patients, as well as RxTGA’s healthcare and fitness sup- porters. FBC


For more information, contact Lori Longwell at 866-212-7552 or rxtgaontario@gmail.com. Contact Perry Tucciarone at perry.tucciarone@ merchanttreasury.com, or visit www.prescriptiontogetactive.com.


Patient Name: _________________________ Date: _________________________________


Prescription To Get Active is for any patient who can benefit from more physical activity, is not reaching activity guidelines and does not require medical clearance or supervision when being active. Canada’s activity guidelines recommend at least 60 minutes of activity every day for children and 150 minutes of activity per week for adults.


Your Prescription To Get Active is for:


Child–Youth (0 - 17 years old)


Work up to 60 minutes of heart-pumping physical activity each day.


Adult–Senior (18+ years old)


Start with 10 minutes of activity at a time and work up to 150 minutes of activity each week.


Not ready to increase your physical activity yet?


Decrease sitting time by limiting how long you spend in front of a screen. Instead of sitting or lying for long periods of time, stand or take a short walk to get energized.


Record your prescription and explore your options today at: www.PrescriptionToGetActive.com


Record your prescription and explore your options today at: www.PrescriptionToGetActive.com


Prescriber Name:_______________________________________________________ Prescriber Signature:____________________________________________________


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