» Success Story
Pilates, and expanded into other mind/body realms including Total Barre®, ZEN•GA®, Core™ Athletic Conditioning & Performance Training and Halo® Training. Their ability to develop innovative programming has redefined mind-body exercise and the range of modalities it can encompass; because it is focused on the needs of the individual, it provides a spectrum of offerings that allow instructors to cater to a variety of clients.
A dedicated fitness industry partner These days, Merrithew serves a wide variety of businesses from small stu- dios to large fitness chains and equip- ment retailers, helping them to expand their offerings to meet consumer and professional demand and to stay com- petitive in a saturated and ever-chang- ing market. Some of Merrithew’s greatest suc-
“Mind-body exercise can be a part of everyone’s fitness regimen,” says Lindsay. “Our partnerships with clubs have helped us make it a fitness staple. We’ll keep helping our professional community enhance their careers and businesses, and support fitness enthusiasts looking for more mindful forms of exercise. At the end of the day, if we’re helping people lead healthier lives, that’s success to us.”
Pioneering the mind-body exercise category Fitness and wellness trends took a turn toward mindfulness in the first decade of the 21st century; yoga was more mainstream than ever before, and in- terest in Pilates showed no signs of slowing. “Clients were seeking long-term
health and lifestyle solutions to im- prove their quality of life,” says Moira. “Instructors and facilities wanted to diversify to remain competitive and to cater to a broader set of clients. Our evolution into mindful movement was a natural extension of that.” Merrithew quickly became a leader
in the mindful movement category, adding more training centres and cementing partnerships with more businesses. By 2005, it had trained over 10,000 instructors, and by 2010 that number was well over 25,000. Studios and clubs began hosting their
30 Fitness Business Canada Fall 2018
own training courses and workshops, buying equipment and seeking advice on building their businesses. To date, Merrithew is in over 100
countries and has trained over 50,000 instructors worldwide. The Merrithews saw an appe- tite for programming apart from
cesses have been in helping gyms and studios drive revenue. An Australian fitness chain reported a 40 percent increase in membership after intro- ducing Pilates classes, with Reformer classes being especially popular at 85 percent occupancy. A chain in Mexico has seen similar success, with 95 per- cent occupancy in Pilates classes across 53 clubs.
Always evolving Today, the idea of an intelligent and mindful approach to fitness has moved well beyond Pilates to include fitness practices such as athletic conditioning, fascial movement, and barre and body- weight training. Merrithew is as strong as ever. With
education continuously expanding and innovative equipment launching, the company is excited about its next three decades. FBC
Photos: ® Merrithew Corporation
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