» Success Story


Mindful Movement, Mindful Business


Merrithew celebrates 30 years of fitness leadership, innovation and education


BY THE FBC TEAM T


hirty years ago, when step classes and aerobics were all the rage, Lindsay and Moira Merrithew opened their first Pilates studio in


Toronto. Pilates was a niche fitness approach – not many people knew about it, and very few were trained to teach it.


28 Fitness Business Canada Fall 2018 When the couple decided to bring


Pilates to the masses, it launched one of Canada’s biggest fitness busi- ness success stories and brought mind-body exercise into the fitness mainstream. Today, the problem-solving, en-


trepreneurial mindset that launched that first studio still guides how Merrithew does business and offers education, fitness programming and


premium-quality equipment across Canada and around the world. “We’ve always been guided by the


principle that health is wealth,” says Lindsay. “Our goal is to motivate ev- eryone – no matter what their age or physical ability – to lead healthier lives through mindful movement. It’s a priv- ilege to have made a difference in so many lives.”


Photos: ® Merrithew Corporation


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