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Keysone Fitness 30,000 sq ſt. warehouse in Vaughan, Ontario


in clubs - from bikes to steppers to el- lipticals - we would redo,” explained Jim, president of Keystone Fitness. “We’d rebuild the engines, which was basically the alternators, of all those pieces of equipment. We even rebuilt the motors for treadmills.” By the year 2000, fitness equipment


outpaced auto parts to become the bulk of the company business. “We had that down pat,” noted Jim.


“It just made sense to transition into fitness. There was a market there for rebuilding that wasn’t around. You could buy all kinds of new equipment and used equipment, but no-one was producing a cost-saving alternative to new that would work as well. I had a background in rebuilding that I en- joyed already, and we had the facil- ity, so it just made sense to move into that.” From the start, Keystone Fitness


provided high-quality, affordable pre-owned commercial-grade fit- ness equipment and exceptional cus- tomer service to its customers. From its original location in North York, Keystone tripled in size to its current 30,000-square-foot facility in Vaughn that includes a showroom, ware- house, offices, production area, and a


Technicians disassemble, recondition and test equipment.


5,000-square-foot gym floor and fit- ness showroom where clients are en- couraged to try out equipment - more than 2,000 pieces at any given time, with the largest and most diverse in- ventory in Canada. The service department can answer


any technical question, and the pro- duction area shows clients how equip- ment is refurbished to withstand more years of use, with replacement parts available at prices that won’t break the bank.


The company has a multi-facet-


ed client roster in Canada, the U.S., Europe, Australia and the Middle East. It sells to health and fitness clubs of all sizes, personal training studios, group training facilities, athletic per- formance centers, community recre- ational centers, military bases, correc- tional centers, condominiums, hotels, physiotherapy/rehab clinics, corporate wellness centers, emergency service groups (police, EMS, fire stations) and schools.


» Fall 2018 Fitness Business Canada 25


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