Over 70% of members rank IIMS higher than most or some similar organisations is key survey finding


says IIMS CEO, Mike Schwarz, as he comments on the survey results...


Firstly, a big thank you to all those who took part recently in the most detailed IIMS membership research to be undertaken for four years. Nearly 300 members (almost 30%) responded and their replies give a valuable snapshot of the Institute. My initial thoughts on the survey are randomly presented and drawn mainly from the dozens of verbatim comments.


I am reminded at this point that as a membership organisation it is simply not possible to please all members all the time, but with 71% ranking IIMS higher than most or some similar organisations, I deduce from that percentage score that in broad terms your Institute is generally doing things to your satisfaction.


There are a few key learnings for me, some of which can and will be addressed fast, others of which I am in discussion with the IIMS management board about.


The most important learning and reminder relates to how we communicate with IIMS members in general. If we did not already know it, using all available communication channels is essential if we are to disseminate IIMS and industry news and information to the majority of members. Whilst social media and LinkedIn in particular is an important platform (46% said they follow IIMS via that channel), around one third of members stated social media is off limits. Equally, whilst


more than 40% said the monthly news bulletin is a welcome email into their inboxes, I know from the emailer user stats each month how many bulletins remain unopened. But this works two ways of course. It is our responsibility and duty to make the information as readily available as we can, but it is then down to a member to access what he or she needs to keep themselves up-to-date with IIMS news and developments.


Through some of the verbatim comments it is clear that members in Ireland would like to attend a training event annually. I will be making plans to deliver something early in 2019, so watch this space.


On a similar theme, some respondents from Australia and New Zealand expressed concerns about the lack of IIMS training and events in that region. With no active branches currently in Australasia, this presents more of a challenge and I accept requires attention. A one day seminar has been confirmed for 2 November to be held at the Sydney Heritage Fleet facility. The speaker schedule will be available soon. Consideration is also being given to the formation of a South East Asia and Australasia combined branch.


Judging by the mixed responses to question 9 about the IIMS CPD App, it is clear that some people use it often and find it very effective. Others, however, find it baffling


26 | The Report • September 2018 • Issue 85


and still many members are simply unaware of the App’s existence. To try and help we have made a short tutorial video to demonstrate how to log in and how to claim your points – see http://bit.ly/2Mr3FYK.


I remain concerned that there are many members who are not familiar with the full range of services and benefits the Institute has to offer, no matter which area of surveying they are engaged in. But that is down to my colleagues and I to do all we can to communicate effectively with you.


A few members rated the range of benefits as poor. If you have any ideas for new benefits for the IIMS head office team to explore, please email your suggestions to info@iims.org.uk and we will investigate further.


I have one final plea to all members and it is simply this. Please don’t wait until the next survey to make your feelings and suggestions known. It is your organisation and I would encourage, urge even, that you write to me on any matter at any time. IIMS is open to your feedback, both positive and negative.


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