[INDUSTRY NEWS]
Alabama, and China, plus a sales office in Michigan. Expanding to Arizona will increase their presence in the western region of the United States and allow them to better serve the customers in those states. “Our mission is simply to ‘Improve People’s Lives’. And we believe
that this customer-focused expansion will do just that by bringing production of our ergonomic lifting and safety solutions closer to current and future end users,” said Brian Reh, President and CEO of Gorbel®. Gorbel® was founded in 1977 by David Reh, a Clarkson graduate
with over a decade of experience selling material handling equipment. In 1990, Gorbel® outgrew their small Fairport location and moved to their current location in Victor, NY, outside Rochester. Brian Reh, David Reh’s son, took over the company as President in 2004, and President and CEO in 2010. “We are only as good as our incredible people. I want to thank the
restless Gorbel® team and our local development partners in Arizona that have worked tirelessly to make this project a reality,” Brian Reh said. “They defied the odds to bring this facility on-line with a positive mindset, world-class quality results, and in a record timeframe.” To learn more, visit
www.gorbel.com. y
Straightpoint Names New Inside Salesperson
> Straightpoint (SP) has appointed Kizzie Cordwell to the role of inside sales, as the load cell manufacturer continues to grow its team at Havant headquarters in the UK.
Cordwell brings a wealth
of experience to the position, having previously worked in sales and customer service roles. Most recently, she worked in the construction sector selling heavy-duty machinery such as diggers and wheeled loaders. Cordwell said: “The
position was recommended to me by a current employee at the company, so I was aware of the ethos of the business, which seemed to fit well with my own approach to working practices and ambitions. I enjoyed my previous role but the timing of the opening at SP was good and I’m excited to be given the opportunity.” David Ayling, director at Straightpoint, said: “As I’ve said before,
we always look for certain DNA traits when searching for personnel to join our team. We had 18 strong applications for the recently vacated position and Kizzie was the standout candidate; we’re all excited about working with her in the immediate and long-term future.” In her previous position, in addition to the aforementioned core
areas of responsibility, Cordwell was also charged with overseeing workshop workloads and was the designated person for troubleshooting in a number of departments. In a multifaceted role, she also oversaw production of marketing materials, media releases, and managed social
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New Orleans, LA • 504-702-1917 •
sales@wiropamericas.com WIRE ROPE EXCHANGE
7/20/18 8:14 AM JULY–AUGUST 2018 15
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