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NEWS ROUND-UP


Nearly 60% of people are worried about their data being used by mobile apps


But continue to download as many as 100 apps over the course of a year.


Research from The App Developers has discovered that whilst 58% of the population are worried about mobile Apps stealing personal data, they still went on to download as many as 100 paid apps each, over the course of 12 months. Surprisingly 73% of respondents said that, despite being worried about their data, they would still only download free apps – which were far more likely to be monetised with targeted advertising or by capturing their data. When asked about how they preferred to access premium content within free apps, more than a third of those worried about their data said they’d prefer to access premium content in exchange for being subjected to “un-skippable” in-app advertising, this compares with just 13% who preferred to pay for the content directly or as an upgrade cost. Sam Furr, founder of The App Developers said: “Despite the


fact that such a large concern exists, the public continue to download free apps in abundance, meaning that companies should make efforts to keep their apps free if they want to reach the largest possible audience”. He goes on to say “Luckily, only a tiny minority of apps are capturing data with the intent to sell on, most will fall foul of the new GDPR rules, demonetising lots of the less trustworthy apps and allowing those to cut through the noise who genuinely add some value”. New GDPR legalisation will mean hefty fines for those found


in breach of data protection laws. Of those who have only downloaded 1-5 apps in the last 12 months, 67% admitted to being concerned about apps using their data for marketing purposes.


Comparatively, 69% of participants who have downloaded


51-100 apps in the last 12 months revealed they were content with handing over their personal information to apps. This could


suggest app-addicts are unsure of the potential consequences of carelessly handing over their personal information, or are comfortable with the way their data could be used. However, the overall perception of apps asking for personal information is negative, with 60% of participants being against it; meaning apps who request this might be unpopular to download.


Deloitte survey: Nearly half of UK business services workers waste 10 minutes per hour in their working day due to ineffective technology


Deloitte survey: Nearly half of UK business services workers waste 10 minutes per hour in their working day due to ineffective technology


• 49% of workers waste an average of 10 minutes per hour in a median 35 hour week


• 44% of workers mentioned technology issues as their top reason for lack of productivity


• Eight in ten workers use their personal smartphones for work purposes to make jobs easier


• 56% of workers manually fill out or input work related forms


Manual and admin workers in business services are losing ten minutes per hour in their working day due to lack of effective technology in the workplace, according to the 2018 Connected Worker survey by Deloitte. Just under half (49%) of respondents said they waste an average of ten minutes for each hour worked, in a median 35 hour week. Of the reasons given, 44% cited issues with technology, such


as non-working or lack of devices as the main reason for not being productive at work. Workers compensate for the lack of employer provided


technology with their own devices, with eight in ten (81%) already using their personal smartphones for work purposes. Over half (54%) of the workers feel they have the skills to use more technology at work. James Yearsley, lead services partner at Deloitte, said: “Our research has found that the majority of workers are both willing and able to use more technology at work. “While employees are using personal devices to increase their


productivity at work, they only gain the benefits if their employer links the devices to the company systems. Business services companies need to do more to provide a productive environment for their employees.” The majority of administrative tasks are carried out manually


rather than digitally. For instance, 56% of workers manually fill out or input work related forms and 64% manually complete timesheets. Just under half of all employees (47%) feel that with the right technology they could work much faster.


www.isopps.com 05


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