W The SouthWest Chat


elcome to the August issue of SouthWest Horse Trader with a Health & Nutrition Feature. Of course of concern as we enter August in the


SouthWest is hay. We are in drought conditions and as the hay yield goes down, up goes the price. One solution is not to waste the hay you have. Some solutions are cube products or even better containment of your hay in your stall or field. All I can say, is there are some great products out there. Pick what works best for you. If you are picking us up for the first time, welcome. Farnam has introduced a new product called Far-


nam's Dual Defense™. This product offers Peace-of- Mind Protection for Both Horse and Rider. Perfect for keeping in your tack room or on the trail, this product is an exciting new entry into the insect repellent market. “Horse owners are greatly concerned about Lyme


disease, as well as Zika and West Nile viruses, so hav- ing one product that’s proven effective for both horses and humans is ultra-convenient,” notes Tina Anderson, Director of New Product Strategy & Development - Equine for Farnam. Dual Defense™ Insect Repellent for Horse & Rider


provides long-lasting 12-hour protection from mosqui- toes that may transmit West Nile, chikungunya, dengue, and Zika viruses, and ticks that may carry Lyme disease, plus 8-hour protection from a variety of biting flies, chig- gers and Scottish biting midges. The EPA-registered active ingredient in Dual De-


entry into the Insect Repellent market


fense™ Insect Repellent for Horse & Rider is picaridin, which is known for its efficacy. In addition, picaridin is reportedly less irritating to sensitive skin than repellents containing DEET. “Not only can this well-known


active ingredient be used on the whole family, it also provides great repel- lency for horses at the same time. You can use it on your children, as well as your horses to protect them and you don’t have to keep reapplying it,” says Anderson. Any insect repellent is only as good as the applica-


tion process and Farnam’s new EquiVeil™ 360° con- tinuous spray bottle provides efficient application at any angle, even upside down. It’s perfect for hard-to-reach areas, including under the horse’s belly and inside the back legs. Simply shake and spray for a fine, even mist that provides uniform coverage for ultimate protection of your horse and everyone in your family. Never greasy or sticky, Dual Defense™ Insect Re-


pellent for Horse & Rider has a mild, pleasant scent and won’t damage leather tack or synthetic materials. Satis- faction is guaranteed or your money back. To learn more about Dual Defense™ Insect Repel-


lent for Horse & Rider and protection from insect pests, visit www.farnam.com. w


N E X T I S S U E T H E Y O U T H I S S U E D E A D L I N E S DISPLAY AD ART WORK DEADLINE: AUG 10* CLASSIFIEDS/TRADER ADS: AUG 15


*Please reserve your size & space by AUG 5. 713-562-8846 / advertise@swhorsetrader.com


I WOULD LIKE TO SUBSCRIBE! Please mail my copy to:


Choose One Third Class


Name: ____________________________ Street: ____________________________ City: ______________St.____Zip______ Phone: ____________________________


Email: ____________________________ ____ Enroll me in the e-news with monthly discounts.


4 SouthWest Horse Trader July 2018


_____12 Issues for $19 First Class


_____12 Issues for $37 Mail this form with check to:


SouthWest Horse Trader P.O. Box 1865


Splendora, TX 77372-1865


Farnam’s newest


The SouthWest’s Marketing Guide for the Equine Industry


The SouthWest Horse Trader offers equine enthusiasts and affiliated busi- ness’s a regionwide unbiased commu- nication guide to promote the sale of horses, equipment, products or serv- ices. Our staff works hard to provide the SouthWest region with up-to-date and comprehensive information on horse show events as well as to bring together buyers and sellers of different levels and disciplines. Our customer’s advertisements will receive the maxi- mum exposure for their advertising dollar and distribution as well as the highest quality reproduction in our market.


Publisher


Equine Publishing Concepts, Inc. Splendora, TX 77372


Editorial Roberta Johnston - Editor


Kasha Ford - Graphic Artist Advertising Account Reps


Louisa Zai • Jessicah Keller Correspondents


Laura Cannon • Sherri Mell Mailing Address


SouthWest Horse Trader P.O.Box 1865


Splendora, TX 77372-1865 (713) 562-8846


Fax: (281) 689-7290


advertise@swhorsetrader.com www.swhorsetrader.com


© Copyright 2018. All rights reserved. No part of this magazine may be reproduced or copied in whole or in part without written permission of the Editor.


The SouthWest Horse Trader does not endorse and is not responsible for the contents of any ad in this publication. Neither that information nor any opinion which may be expressed here constitutes a solicitation for the purchase or sale of any secu- rities. All advertisements are accepted & pub- lished on the representation that the advertisers and/or agencies are properly authorized to pub- lish the contents & subject matter thereof. The SouthWest Horse Trader reserves the right to refuse any advertising.


The SouthWest Horse Trader assumes no fi- nancial responsibility for errors in or the omission of copy. The publisher will be responsible to no greater extent than the cost of the advertising space occupied by the error.


The SouthWest Horse Trader is published 12 times a year by Equine Publishing Concepts, Inc. Subscription rates: One Year $19 via third class mail. Single copies: $2.50 US, first class. Third- Class postage paid at Houston, TX.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32