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O’Brien Fitness Winnipeg, Manitoba www.obrienfitness.net


Owner: Michelle O’Brien Size: home studio is 650 sq.ft.


Number of clients: 50 percent local, 10 percent corporate/community, 40 percent global


Member demographics: primarily men and women age 23-65; approximately 70 percent women.


Equipment: Arc Trainer, TRX, dumbbells, cable machine, squat rack, hack squat, etc.


Membership fees: in-studio personal training $52–$60 per session; mobile personal training $68–$85 per session; custom plans $125+; accountability/wellness coaching $35+ per month


Programs: one-on-one and small group personal training; online coaching; health and wellness con- sultations; wellness/lifestyle/account- ability coaching; custom workout plans; nutrition coaching and custom plans; corporate wellness workshops


32 Fitness Business Canada Summer 2018


at both ends. I remember working 40 hours per week for my employer and then putting in another four hours each day training and coaching pri- vate clients on the side and operating on minimal sleep. Today I am in charge of my own


time, and each day is different. A typi- cal day begins with my own workout followed by training clients in person


or via Skype and perhaps leading a corporate wellness session or a com- munity workshop. I always try to take a mid-day break to meet a friend for lunch, take my dog for a walk or run errands. I always I finish my day by 7:30pm to have time with my family. I also never work on weekends, some- thing almost unheard of in our indus- try. FBC


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