months after opening, I had a gym with commercial equipment built in my home to offer my clients the same high-end equipment they would find in a local gym but with the privacy of their own personal space. This also reduced my commuting time and al- lowed me to have more time at home with my family.


“In 2016, I took the leap. I left my full-time job and opened my own personal training business”


inspire and motivate them to live their best lives. I always wanted each mem- ber to feel important, to grow confi- dent through my personal support and to truly be taken care of body, mind and soul. I wanted to make a bigger impact on people’s lives than my em- ployee role allowed me to do, to ignite their own fire and to have them cre- ate permanent lifelong changes, while making them feel important every step of the way.


The birth of O’Brien Fitness Private Training Studio When I started thinking about open- ing my own business, I didn’t want to create a small local store-front training space that served only the local popu- lation and was just a smaller version of what my employer already provided. I wanted a setting that would let me give clients my uninterrupted atten- tion, and I wanted to do this with peo- ple all around the world. In 2016, I took the leap. I left my


full-time job and opened my own per- sonal training business. Slowly but surely my local client base began to grow. Word of mouth was my big- gest marketing tool and still is today. I initially started offering training ser- vices to clients in their homes. Several


Summer 2018 Fitness Business Canada 31


Going global The birth of social media, specifically Instagram, helped me attract my first global clients and to begin to build my online coaching business. My moti- vational and educational posts have allowed me to spread my passion to thousands of followers worldwide and to offer one-on-one coaching via Skype, phone and email. I have also been able to network and collaborate with many like-minded international businesses.


Finding work life balance Unlike my early days in the fitness business, I no longer burn the candle


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