always commenting on how inspiring and motivating the atmosphere is! On the marketing side, word of mouth


and a few social media posts are all that are required. Our brand and reputation have grown over the years and we are recognized as experts in elite hockey development. The Hamilton area has multiple orga-


nizations with multiple teams of various ages and is a breeding ground for excel- lent athletes, especially hockey players. So our year-over-year effort-to-result ratio is very low. We have clients who come back year after year even though new facilities promising similar results at half the price continue to open. Our coaches look forward to it every year as it generates a good pay cheque for them and they love doing it. When I first started this program,


there were only a handful of players. Today I still coach and mentor many of the same players, and one of them now works for me as a strength coach and on- ice instructor. Year after year we love the messag-


es received from players and their par- ents thanking us for helping their son or daughter improve their physical abili- ties, mindset and life skills. We take great pride in having a positive impact on our client’s lives and are grateful for the opportunity to do so. For example, this year we’re hosting our 1st Annual ‘Night with the Pros’ where our profes- sional athletes share tips for young play- ers, stories about how they got where they are today, and what they wish they had known when they were younger. This is a free event at our facility and is a great opportunity for our local youth athletes to soak up some wisdom. Sometimes it’s not just about the


numbers. I totally believe in monitoring metrics, and we do this at a very detailed level. But I also believe in looking at the impact of a program. If it does some- thing special, then chances are the num- bers will take care of themselves.


Adam Lloyd owner & CEO ALP Training Institute Hamilton, Ont.


To suggest a question for a future Q&A, contact Stephen Longwell at stephen@fitnet.ca.


Summer 2018 Fitness Business Canada 13


Alberta Company Acquires World Health Edmonton


and Bankers Hall Club have acquired the assets of World Health Edmonton, Fresh Fit Foods, and Tru Ride Cycle Studio. The alignment be- tween the companies brings 24 Alberta fitness clubs under one ownership group. This pro- vides a platform to increase convenience for members and deliver new and unique health and fitness offerings. Fresh Fit Foods makes healthy eating easy and convenient, by offering


T


he owners of World Health Calgary, Spa Lady (Edmonton and Calgary)


Tru Ride Cycle Studio


fresh, healthy, ready-to-eat meals at all WHE locations. Tru Ride Cycle Studio is Edmonton’s first indoor boutique cycle studio. The company plans to expand these offerings to other locations. “Our acquisition of World Health Edmonton strengthens our fitness offering im-


mediately and positions us to better compete against national and international competition. We are partly owned by our management team, most of whom have built their careers inside the company, and we are sponsored by TriWest Capital Partners, an Alberta-based private equity firm,” says David Brodmann, president.


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