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CELEBRITIES GO NATURAL


Nina Dobrev Senator Dianne Feinstein Kate Hudson Miranda Kerr


Metallica: Kirk Hammett, James Hetfield, Robert Trujillo, Lars Ulrich


Gwyneth Paltrow Alicia Silverstone Christine Taylor Shailene Woodley


ing products with unisex packaging and fragrances are among top sellers. Informed teen and 20-something buyers are inclined to choose people- and eco-friendly brands that are also cruelty-free. A wide selection of aluminum-free,


natural, personal care products including underarm deodorants are showing up in supermarkets. Women are ditching toxic hair dyes and going silver to avoid thinning hair and allergies, and unwitting- ly, creating a new fashion statement. Plus, there’s growing interest in DIY cosmetics using everyday good-for-you ingredients found in the kitchen. Artisan perfumes are gaining popular-


ity among women that want the mystery and allure of fragrance without the side effects of manmade, chemical-based brands. “Some new customers are frustrated by


commercial products giving them head- aches, while others say that they just don’t like perfume, when what they actually don’t like is synthetic fragrance chemicals,” says Ananda Wilson, a botanical perfumer and owner of Gather Perfume, in South Hadley, Massachusetts. “It’s inspiring when they smell real plant


scents and see how their world lights up! Te molecules in natural perfumes are active and interact with personal chemistry, so they unfold differently on each wearer, creating a unique signature and experience.” Wilson ventured into botanical blends


when both awareness and supplies of appropriate ingredients were scarce. “Per- fume history is largely rooted in natural materials, but until recently, there was a mass blackout of this precious lineage. When I started, there was barely anything


available, and only through a handful of aromatherapy companies,” she explains. Now, Wilson bases her products on bo- tanical infusions from plants she’s grown or collected, including wild beach roses, clover and spring poplar buds. It only takes a whiff to dispel the myth


that natural perfumes lack sophistication or tenacity. “Naturals have a breadth of possibil- ities—opulent white florals, fresh and clean, or dirty and smoky,” expounds Wilson. Eco-beauty is emerging from conscious


lifestyle choices and creating the next era of cosmetics. “It’s fun to be called a pioneer in organic beauty,” muses Behnke. “Our products, employees and happy customers comprise an encouraging accomplishment.”


Marlaina Donato is a freelance writer, author and multimedia artist. Connect at MarlainaDonato.com.


• Serving patients and their families with restorative care using tooth-colored dental materials


• Providing dental treatment for medically-compromised patients and those with allergies and chemical sensitivities


• Offering initial exams, consultations, second opinion evaluations, and collaboration with patients’ health care providers


MICHAEL D. FLEMING, DDS, PA JOHANNA LERZUNDY, DDS


1858 Hillandale Road Ste 200 • Durham, NC 27705 919-471-1064 • www.drmichaelfleming.com


June 2018 33


Joe Seer/Shutterstock.com


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