healing ways


Marcus and Holt Renfrew are adding our products to their beauty departments,” says Behnke, who attributes Juice Beauty’s tre- mendous growth in recent years to a surge of interest in chemical-free, luxury alternatives.


All-Natural Beauty Health Concerns Revolutionize


the Cosmetics Industry by Marlaina Donato


F


rom red carpets to Teen Vogue mag- azine, the natural beauty trend has taken the industry by storm. Con-


sumer whims may have sparked its begin- nings more than a decade ago, but demand is now spiking profits into the billions. “Consumer need is influencing retailers


to offer cleaner formulas reflecting firm eco-values,” says Karen Behnke, the pio-


neering entrepreneur who founded Juice Beauty, in San Rafael, California. Behnke aimed to create meaningful change in the industry when she assembled her dream team 13 years ago. Te company now owns a trailblazing patent and sets the standard for clinical organics. “We’re excited that traditional depart- ment stores such as Bloomingdale’s, Neiman


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Health Touch NC LLC has classrooms and meeting spaces in a variety of formats to meet every practitioner’s need, and the Conference Center is available to both practitioners and the public to use for gatherings, workshops, private events and movement classes. The Conference Center provides more than 750 square feet of comfortable space.


Amenities include tables, chairs, massage tables, white boards and markers, student cubicles, CD and TV/DVD players, filtered water, restrooms and convenient parking.


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32 NA Triangle www.natriangle.com


Natural Replaces Toxic A recent Green Beauty Barometer online survey revealed that more than half of women want their skincare products to be all-natural, a result likely driven by the sci- entific information age (see KariGran.com/ pages/greenbeauty for details). Reputable scientific studies revealing parabens in breast cancer biopsies have demonstrated that everything applied to the skin also enters the bloodstream, hence the effectiveness of dermal nicotine and birth control patches. Tus, it can be alarming to realize that the average woman will unknowingly consume seven pounds of lipstick containing petro- leum-based emollients, synthetic preser- vatives and artificial dyes during a lifetime, undoubtedly another reason consumers are switching to natural options. Katey Denno, a Los Angeles makeup


artist to the stars, noticed cosmetic red flags early in her career. “Te first time I turned over a palette that most makeup artists carry and saw specific colors that couldn’t be used on eyes or lips, I was confused; if some- thing isn’t safe for lips or eyes, how can it be good for any part of us?” queries Denno, who switched from social work to makeup artistry 11 years ago. “Te change in the industry has been substantial. Now green is mainstream, and most artists have included some green beauty brands in their kits.” Millennials continue to drive consumer


demand for higher standards. “Retailers understand that the skincare/makeup landscape is changing,” advises Behnke.


“Traditional brands are no longer attracting younger consumers that are demanding organic, clinically validated products.” Denno concurs, stating, “Te spotlight


on clean products comes from the growing acknowledgement that we can and must do all we can to lower our overall toxic load.”


Demand Escalates Women are fueling the natural beauty movement, yet more men than ever are also seeking healthy alternatives. Groom-


PonomarenkoNataly/Shutterstock.com


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