The Official Publication of Greater Birmingham Chambers of Commerce

Editor’s View

By John Lamb The elements of success

Even the most committed doubters about “management change” would be moved to alter their views if they visited the company which has won Greater Birmingham Chambers of Commerce Business of the Year title. Curium, now a global change company, uses a

Sutton Coldfield

Chamber of Commerce

Greater Birmingham

Commonwealth Chamber of Commerce

system known as TetraMap, which examines business behavioural patterns to solve problems by transforming individual and team performance. It initially uses a personality assessment,

which, I can tell you, is spookily accurate. We tried out its four-elements test on a few colleagues to reveal their major strengths and weaknesses and how he or she could become a more balanced person. It first reveals whether your personality is

Front cover: Major Sandy Hennis at the South Pole See page 5

Editor John Lamb 0121 607 1781, 0797 1144064

Deputy Editor Dan Harrison 0121 607 1887, 0797 1144052

You can now read the latest issue of CHAMBERLINK and view back issues online at:

categorised as fire, water, air or earth, with the following conclusions: • Earth - aggressive, active, decisive • Air - reserved, quiet, logical • Water - thoughtful, reliable, calm • Fire - lively, carefree, outgoing

I can reveal that I ended up being designated

as fire and my colleagues told me that pretty much fitted my personality. All of the other assessments were equally accurate, with the boss being the only candidate categorised as Earth. So it is no surprise that Curium’s methods

have caught on and the business has grown from small beginnings to become a global force in only 10 years. And that was among the reasons why they

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were judged the winners of two categories at the Chamber’s awards – they won the Excellence in Sales and Marketing category and were chosen as the overall Business of the Year from all of the section winners.

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CHAMBERLINK is produced on behalf of Greater Birmingham Chambers of Commerce by Kemps Publishing Ltd and is distributed to members without charge. The Chambers and the publisher are committed to achieving the highest quality standards. While every care has been taken to ensure that the information it contains is accurate, neither the Chambers nor the publisher can accept any responsibility for any omission or inaccuracies that might arise. Views expressed in the magazine are not necessarily those of the Chambers. This publication (or any part thereof) may not be reproduced, transmitted or stored in print or electronic format without prior written permission of Kemps Publishing Ltd.

4 CHAMBERLINK May 2018 This is not the first award Curium have won in

their 10 years and their expansion now includes global clients and offices in the US. The awards themselves were a remarkable

success with a record number of entrants, undermining the myth that companies do not value such accolades.

• See full awards coverage starting on page 6

Chamber publications widen their appeal This month’s edition of Chamberlink marks a milestone for the magazine. We have switched to what is called a perfect bound stitching system and improved the quality of the paper, which reflects its growing success as a news, features and advertising vehicle. Chamberlink now regularly achieves record

pagination, a mark of its appeal. Its on-line sister publication, ChamberlinkDaily,

goes out to 16,000 business and individuals every morning with stories and pictures relevant to the business community. Add to that our website - which annually has

700,000 pages views - it means the Chamber provides businesses with an extensive suite of editorial and advertising opportunities. Our newsletters, which embrace all of the Chamber’s geographical and specialist sections, have 33,500 subscribers. To take advantage of this success, Chamberlink editorial and advertising contacts are on the left hand side of this page.

For details on digital advertising opportunities, go to and to inquire about advertising, email

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