AESTHETICS
FACIAL AESTHETICS:
injecting profits and patients into your pharmacy
PhIlIP hodgkInSon, PharMacY SUPErIntEndEnt for MEd-fx, dIScUSSES thE MoSt PoPUlar facIal aESthEtIc trEatMEntS and hoW thE groWIng MarkEt can dElIVEr IncrEaSEd ProfItS and PatIEntS for PharMacIStS.
f
acial aesthetics treatments were previously closely guarded beauty secrets that few would admit to.
however, with the rapid growth in the market came a shift in attitude.
now, people are more comfortable about not only having these treatments, but also talking openly about it. In fact, I predict that having a non-surgical procedure will soon be as routine and commonplace as having a manicure or visiting the salon to cover-up grey roots.
the market for facial aesthetics is growing and hugely profitable. It’s a service many of the patients you already serve are accessing
elsewhere. But do they need to? What if they could access facial aesthetic treatments at their local pharmacy instead?
there are two main routes for pharmacists who want to increase their profitability through facial aesthetics.
the first is in a ‘landlord’ capacity, by opening up and renting your consultation room to a clinician. It’s not an unusual arrangement, as a pharmacist myself for more than 28 years I’ve rented out space to chiropodists, hypnotherapists and massage therapists to broaden my services and increase customer footfall.
and the second is through training; by becoming a facial aesthetics clinician yourself and diversifying your pharmacy through facial aesthetic treatments and cosmeceuticals. Before we explore these routes further, it’s important pharmacists know the most popular facial aesthetics treatments.
Facial aesthetics: the treatments in brief Toxins (Botulinum toxins, such as the brand, Botoxtm
)
An injectable treatment Botoxtm
was first used in the 1960s to
correct crossed eyes and rapid blinking by binding to acetylcholine
sites to produce a neuromuscular block. By chance, after injection, it was found crow’s feet – the lines around the eyes typically developed as the skin ages - had disappeared.
fast forward to 2016 and Botox generated almost 2.8billion US dollars in revenue worldwide as an anti- aging treatment.
administered to the top half of the face, toxins help treat frown lines, crow’s feet, fine lines, wrinkles, sagging and can be used in facial remodelling. the effects last between three to six months and there are very few interactions and contraindications.
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