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54 RAINWATER & GREYWATER PRODUCTS Making the deal easier with Swish I


n years gone by, the criteria for choosing roofline products – fascia boards, soffits and rainwater goods – was pretty much down to


three basics: price, profile and what the local distributor had in stock. Clearly the world has moved on a long way,


so we asked Dave Osborne of Swish Building Products, one of the UK’s leading manufactur- ers, what they see as the main market drivers in the world of roofline products today. Here’s what Dave had to say:


MAKE IT EASY FOR THE CUSTOMER “With market conditions being so competitive, making the Company easy for the customer to deal with is more important than ever before. Providing a single point of contact for the customer; someone to look after the enquiry, sort out roof drainage design issues and product take-off, then arrange delivery through accredited stockist is what busy customers demand. Oh, yes – keen pricing as well!”


ONE SIZE DOESN’T FIT ALL “Another thing to remember is that the British weather is incredibly variable. In some areas of the country we see a huge amount of rainfall – as much as 180 inches per year, which makes them some of the wettest locations in Europe. In other areas, such as London, East Yorkshire,


Norfolk and Suffolk, there is much less rainfall– as little as 24 inches per year, making these parts some of the driest in the country. Colchester, Clacton and Ipswich actually have less annual rainfall than Jerusalem and Beirut in the middle east. Hard to believe, but true. Because of this, Swish offers a range of


guttering profiles and capacities. Super deep for areas of high precipitation as well as medium and standard capacities for less demanding situations. Swish SuperDeep170, for example is a PVC


profile system designed to handle very high flow rates of around 4.3 litres per second. It has the capacity to carry four and a half times more water than a normal half round gutter and at least two and a half times more water than a standard deep system”.


CELLULAR PVC – THE MATERIAL OF TODAY “Timber used to be the predominant material at the roofline, but not anymore. A softwood fascia board is unlikely to survive more than a decade, especially if it doesn’t receive regular maintenance. Cellular PVC is now the roofline material of


choice. It costs roughly the same as timber to install using similar trade-skills and tools, and cellular PVC needs no maintenance. Most importantly, especially from any landlord’s point of view, when it is installed correctly it will


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