24 BUILDING PRODUCTS & SERVICES Eight reasons to invest in your brand Y

our brand is your company’s most valuable asset, so if it’s dated, boring or poorly positioned, this could affect your

bottom line. Investing in a strong, compelling and

well-positioned brand will generate significant benefits for your business and reduce costs further down the line. Here are eight reasons why:

1. It gives your company a unique and memorable identity which makes you stand out from your competition

2. It builds recognition more quickly, which increases your credibility and builds trust within your marketplace

3. It positions you more favourably by telling a story which goes beyond just products and services – this encourages customers to consider more than just price

4. It offers something tangible for your customers to associate and engage with, which can encourage loyalty and drive sales

5. It gives your employees a sense of ownership and pride, helping to retain people and attract talent

6. It provides more insight into your company, including your culture, values and behaviour in the marketplace which could help attract more customers

7. People are more likely to buy from a strong, well-known brand

8. If long-term, you’re seeking to sell your business, a strong brand holds more equity making your business more attractive A lot of businesses worry about the cost

of a rebrand, but this is an investment that long-term will pay off and reduce marketing expense. A strong brand will enable you to more effectively communicate your

Engel’s ‘CARGO’ trousers carry it off

FE Engel, the Danish workwear manufacturing company which has established a solid reputation in the UK for designing well-fitting, tough and versatile work clothing includes a range of highly practical trousers designed for all-day comfort and to keep everyday equipment readily to hand. Called ‘CARGO’ these multi-pocketed, functional trousers feature

CORDURA, ergonomically-shaped, reinforced knee areas and an inner crotch seam-panel made from a stretchable and ventilated material which ensures maximum, all-day comfort in any position. Engel have even thought to insert an elasticated section at the back of the trousers which keeps them in place when, for example, getting in or out of a vehicle.

07933 150197 New FLEXIWork Floorlayers Work Trousers

The Ultimate solution for working on your knees – delivering optimal freedom of movement and long-lasting durability. Snickers’ new Floorlayers Work Trousers and the patented Knee Guard System combine very effectively to deliver the ultimate solution for working safely and in comfort on your knees. With an advanced body-mapping design, they’re made from the highly durable Ripstop fabric with a ‘mechanical stretch’, providing

great flexibility, comfort and advanced functionality. They come with an integrated belt for superior waist fit, with easy-to-access holster pockets with zipped compartment, leg pockets including knife fastener. WWW.HBDONLINE.CO.UK

messages, attract customers and retain talent while gaining a competitive edge in your marketplace. Sarah Reay is managing director of

Construction Marketing Experts. For further advice on boosting your brand, please call or visit the website.

0151 326 2333

Precision cutting and control with Hultafors

As really professional craftsmen know, Hultafors' can deliver just about anything you need for measuring, leveling and marking; striking, cutting and chopping; even prying and wrecking. That’s why they’ a range of Tools that can handle tough applications, last for ages and feel right when you're working on site. Hultafors’ HBX and HBS saws are well known for their top quality precision cuts and, to complement those models, there’s a brand new range of cutting and

sawing tools that include – Bow Saws, Short Hand Saws, Hack Saws, a Jab Saw, a Concrete Saw plus a superb Japanese Ryoba Saw which is perfect when you need a tool for the finest cuts made with minimal force. The New Solid Gear ‘One GTX’ Safety Shoe

The ONE GTX from Solid Gear is a superbly constructed safety shoe with seven integrated layers to deliver excellent comfort and protection. It’s designed and built for active professionals who need a highly breathable, light and flexible safety shoe. With a GORE-TEX® SURROUND® membrane they’re fully breathable and ideal for warmer weather and combined indoor/outdoor

activities. The shoe’s stretchable upper is water-resistant with amazing performance when it comes to breathability, fit and flexibility. What’s more, it has a honeycombed sole for enhanced grip and a composite midsole. It also has a stabilising heel support to minimise injuries from twisting.

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