News
BIGGA announce changes to BTME
Continued growth sees BIGGA initiate substantial changes to the layout of BTME
BIGGA has announced major changes that reveal how BTME, the leading turf management exhibition in Europe, will look in coming years.
Harrogate Convention Centre will continue to host BTME. The venue has seen significant investment in recent years, and BIGGA has opted to take advantage, in a move that will further improve the experience for visitors and exhibitors alike.
The focus of BTME will shift away from the Ripon Road end of the convention centre, to the main auditorium entrance, further down King’s Road. This opens up different exhibition spaces, creating an improved, structured journey for the visitor and brings a whole host of possibilities for innovation and creativity.
The association has experienced a surge in re‐bookings, with
additional exhibitors also eager to take part. A waiting list was established in an attempt to cope with the additional demand.
With Continue to Learn education numbers also reaching record levels, it became clear that BTME had outgrown its current configuration, and so avenues were opened to explore possibilities to allow expansion.
As such, in 2019, BTME will no longer utilise Halls A and M. Halls B and C will be retained, but the King’s Suite, Halls D and Q and Studio One will become the main exhibition spaces, with the primary entrance to the exhibition coming through the Harrogate Convention Centre’s main entrance.
The Continue to Learn education programme will remain in the Queen’s Suite, but the new layout will mean the education
programme will now be situated at the centre of the entire visitor experience, rather than at the very rear of the facilities used. Meanwhile, the impressive modern auditorium will be utilised for the key educational and celebratory events during the week.
BIGGA Chief Executive Jim Croxton said: “The Harrogate Convention Centre remains the ideal location to host BTME, as not only are the facilities ideally suited to hosting such a huge event, but the North Yorkshire market town itself is integral to the success of the exhibition.”
“We’re delighted that BTME has grown to the extent that it can no longer be contained within the
four traditional exhibition halls that we have utilised. The move to alternative facilities within the centre enables us to retain all that is good about BTME, while presenting an improved visitor experience and allowing all our exhibitor base to take the space they need to show their wares. It is critical that all events evolve to suit the needs of their
stakeholders and I’m thrilled we have the opportunity to do so with BTME 2019.”
Additionally, BIGGA has engaged the services of JR Exhibitions, led by Jill Rodham, who has substantial experience of BTME, to manage the exhibition sales process.
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PC FEBRUARY/MARCH 2018 I 5
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