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Pulp Paper & Logistics


INDUSTRY NEWS 9


Apple chief learns about the source of its packaging


the sustainably manufactured packaging used by the computer giant, he visited a forest in Sweden managed by Iggesund Paperboard, part of the Holmen forest industry group. There he helped to plant saplings


W


that are the first step in making Invercote, in company with Holmen’s chief executive Henrik Sjölund and Iggesund Paperboard’s chief executive Daniel Peltonen. After the visit, during which Cook followed the whole process from


Apple’s Tim Cook plants trees at Iggesund, in company with Johan Granås, sustainability manager for Iggesund Paperboard, and Henrik Sjölund, chief executive of the Holmen Group.


forest management to finished packaging, he tweeted: “A visit to the breathtaking forests of northern


Sweden with @IggesundAB, our partners in innovation and sustainable packaging,”


hen Apple’s chief executive Tim Cook wanted to know more about


Sjölund commented: “For Holmen it is self-evident to start with sustainable forestry. We grow trees with an 80 to 90-year time frame, with the timber being used to build houses. We make the paperboard from pulpwood from the forest and chips from the sawmill. Iggesund is a good example of a climate-smart combine where we feed in forest raw materials and produce bioenergy, paper pulp and paperboard. Major investments over a long time plus a system in balance are a prerequisite for a sustainable value chain. The Iggesund combine binds 0.7 million tonnes of carbon dioxide.”


Connecting Europe for a Sustainable Future!


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Or feel free to contact us. We will be happy to speak with you!


November/December 2017


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