inside


FEATURES


Be stretchy, not flexible Being flexible is one of the most desired qualities of recruiters and employees alike, as it implies a more efficient, more suitable work environment for both parties. As an entrepreneur, however, flexibility is of little benefit to you or your business – you need to be stretchy. While being flexible implies; ‘can you start work an


hour earlier tomorrow’ or ‘can you change your reporting specifications’, being stretchy means being completely and totally adaptable to any situation. Being stretchy will allow you to make instantaneous, significant changes to your business or product, keeping you ahead of the trend and able to instantly react to changes in the market. Being stretchy can also apply to redesigning your


entire business strategy. If something isn’t working, don’t try to be flexible until you run your business into the ground - be stretchy and turn your business on its head. Adapt and transform to take advantage of opportunities as they arise. Being stretchy will enable you to create a business that you’re truly proud of.


Create a business that you’re proud of As an entrepreneur it is pretty much guaranteed that you will be devoting the majority of your spare time to working on your business. To keep your sanity and stay focused on your business goals, you need to create a business that you’re proud of. At the end of the day, you will become a big part of your business and your business will become a big part of you, so make sure that when someone asks you what you do that you’re confident and proud to share. If you’re proud of the business you’ve created you


will be even more motivated to work harder and longer. This is your business, no one else’s, so create it exactly as you want it, no exceptions.





 


 





 ’


 





  


 


 


NOVEMBER/DECEMBER 2017 insight 27


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36