inside FEATURES
Essential advice for start-ups
By Tara Gillam Head of Enterprise, Business West
This International Women’s Day, we were fortunate to attend the TEN Women in Business Conference at the beautiful Bowood House. The conference provided a platform for local female entrepreneurs to be inspired, expand their network and access support to continue their business success. Keynote speaker Rebecca Jones shared words of
wisdom based on her experience as an entrepreneur. Here is what we learnt:
Have an enterprise mindset An enterprise mindset will take you out of your comfort zone and will show you that you can achieve business success beyond anything you thought was possible. We all know the feeling of being confident with our work – happily operating inside our cosy comfort zones, only taking on what we know we can
achieve and everything we do is a success. But this is not where the magic happens. In business, when you push yourself to take risks or
take on projects that you have never attempted before, the rewards can be huge. The feeling of accomplishment and satisfaction when you achieve something that you never thought you could is the fuel that will keep you going and growing. Stagnation is the entrepreneur’s enemy, so keep pushing yourself to tackle new challenges. Growth (both professional and personal) isn’t easy, but it’s worth it.
Use enterprise thinking When launching and running a business you will regularly approach challenges that you have never faced before. To overcome these challenges and turn them into successes, you will need to change your way of thinking and adopt an enterprise mindset. By thinking about your challenges from a different perspective, you will be able to see opportunities where once you only saw misfortune. An enterprise mindset is comprised of a variety of qualities, including being self-motivated, innovative, collaborative, inquisitive and future-focused. There are many others, but don’t be put off! You don’t have to master every one of these traits to be a successful entrepreneur; you should just aim to incorporate as many as you can into your day-to-day activities.
INNOVATION IN THE SOUTH WEST
In order to stay motivated, it is important to create a business you are proud of
26 insight NOVEMBER/DECEMBER 2017
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