inside FEATURES


The value of a strong employer brand


By Mark Beavan Head of That Little Agency


Whether you know it or not – and whether you like it or not - your company has an employer brand. It’s your reputation as a place of work. At That Little Agency, we tend to think of it as what someone would say about working for you when you aren’t in the room. So, ask yourself … do you know what people think about you as an employer?


What is an employer brand? In essence, defining your employer brand is finding the answer to this simple question: “Why should somebody choose to work for us as opposed to someone else?” The complication comes from the fact that the


answer is likely to be completely different depending on who within the business you are talking to. Senior management will have one opinion, but it may not be shared throughout the organisation.


Why should you want to know? A reputation as a great employer can increase your ability to attract great people, reduce your recruitment costs, and also help you keep hold of your most


EXECUTIVE SEARCH & RECRUITMENT


22 insight NOVEMBER/DECEMBER 2017


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