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VIEWS


17


and embedded. What distinguishes good architecture is creativity and imagination in the way packages are put together.


DO YOU THINK THAT CLIENTS HAVE A CLEAR IDEA OF WHAT YOU DO?


If a client does not understand what you do, it’s your job to sort that out. Sadly often times it’s not so much the client, but the many project managers who do not seem to understand what we do – but there are also brilliant project managers out there who ‘get it’.


WHAT DO YOU SEE AS THE BIGGEST CHALLENGE FOR THE ARCHITECTURE PROFESSION IN THE NEXT FEW YEARS?


Wimbledon College of Arts ©Tim Crocker


debate about when the architects’ duty to the public trumps their duty to the client.


IS THE RECENT EMERGENCE OF ‘PACKAGES’ IN MANY AREAS OF BUILDING DESIGN A POSITIVE THING?


The emergence of packages was inevitable as technology and product manufacture


became more complex, precise, and high performance. The design of the final form of the packages and of the interfaces between them is already a key area of skill that most architecture practices have mastered; there are also many architects who are working for product manufactur- ers. The engagement is well understood


To convince the public and policy makers of the incredible value that good design adds to society, the economy and life.


DO YOU HAVE ANY SPECIFIC GOALS PROFESSIONALLY, AND FOR YOUR PRACTICE?


We have been doing most of our work in the public sphere – it would be great to have more private sector clients, in order to be more diverse. 


We have built the ultimate can-do joist. By manufacturing to the highest specifi cation our I-Joists are light, strong, thermally effi cient, BIM compatible, FSC and PEFC certifi ed and PAS 2050 accredited (to cut a long list short). But it’s also the back-up we offer that no one can equal. Our expert team of designers, engineers and regional technical support is always there to say ‘yes we can’.


WEB: www.jamesjones.co.uk/ewp EMAIL: jji-joists@jamesjones.co.uk


ADF SEPTEMBER 2017


WWW.ARCHITECTSDATAFILE.CO.UK


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