COLOR 2018 | BENEFITS OF ATTENDING


WHAT ARE THE BENEFITS OF ATTENDING COLOR 2018: You’ll have the opportunity to:


• Realize the importance of color management in today’s ever-changing tech environment


• Sharpen your existing skills and discover something new • Meet the color management experts


• Network with peers and develop meaningful connections


• Build your color management toolkit • Address the day-to-day challenges of managing color • Explore new ways to improve workflow and efficiency • Gather inspiration and ideas • Share your experiences and learn from others


• Learn how to apply your newfound knowledge in a real- world setting


HOW TO WIN OVER YOUR BOSS TO THE IDEA:


Know your stuff: Be informed on the benefits of attending Color 2018. Review this brochure and have an idea of what sessions you would want to attend. Make a list of skills that you’ll be able to take away from the conference.


Be proactive: Don’t just spring the request on your supervisor. Choose your timing right. Send an email requesting a meeting and go in there with your elevator speech prepared. Outline the benefits we’ve presented and how they apply directly to your company’s situation.


Anticipate objections: You’re likely to hear one or both of the following objections: “It costs too much,” or “I can’t afford to have you out of the office.”


“Too expensive”—The Color Conference is a highly specialized conference so you’re getting three days of intense training for far less cost than other big conferences out there.


“Away from work”—Actually, the Color Conference is specifically designed to fall over a weekend so at most you’ll be out of the office for two to three days depending on your travel schedule.


Brain Teaser #7 This is the first color that a baby can perceive.


Close the deal: One of the most important aspects of attending Color 2018 is that you can then take the skills you’ve learned back to your company and start applying them immediately. Explain how your attendance will allow you to come back with a fresh perspective and ideas on how to improve efficiency, reduce waste, and expand the skills of your whole team!


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