EMERGING TECHNOLOGY TRACK | SUNDAY, JANUARY 14


10:00 a.m.–11:00 a.m. Beyond Color: Capturing Appearance Characteristics Thomas Meeker, 3D Solutions Architect, X-Rite Pantone


There are a plethora of materials and finishing options available to designers and brand owners today. With all of these options, it’s essential to be able to capture, render, and proof texture, gloss, reflective characteristics, and full dimensional forms—as well as the color—of the final product. Imagine a scanner that can capture both color and appearance data, and then render that into a physically correct virtual material that can be viewed in a virtual color viewing booth.


11:10 a.m.–12:10 p.m. Brilliant! The Very Latest in Optical Brighteners Peter Pretzer, ColorPath Solutions Development Manager, FUJIFILM North America and Son Do, Co-Founder & Technical Officer, Rods and Cones, Inc.


Optical brighteners (OBA) are intended to help create a brighter “blue” white and are found in many papers available today. OBAs can have a major effect on color reproduction and the ability to match proofs to printed sheets or printed sheets to previously printed work. In this session, you will be brought up to speed with all of the important OBA updates, new advancements, latest practices, and solutions.


#Color2018 | 18


1:10 p.m.–2:10 p.m. Illuminating Advancements in LED Lighting James Summers, Vice President, JUST Normlicht, Inc. & GL Optic


How color “looks” is all about the lighting. The adoption of LED lighting is occurring at an unprecedented rate throughout all phases of workflow—ultimately beginning and ending with consumers. The pace of change in LED lighting standards is also behind the rate of commercialization and adoption by both consumers and commercial users. James Summers will discuss the current, practical, and commercial state of LED lighting as it is incorporated at each stage of workflow.


2:20 p.m.–3:20 p.m. Metallics: Technology, Methodology, & Opportunity Mary Roddy, Business Planning and Worldwide Marketing Manager, and Charles Dickinson, Xerox Corporation


Leveraging metallic inks in a dry toner, digital environment is very different than offset. How do metallic dry inks work and what advantages do they deliver in digital print? From creative prepress through color management and print, what’s unique in an all-digital environment? Can you use a PANTONE® swatch book as a guide for toner-based metallic output? Join co-presenters Charles Dickinson and Mary Roddy as they discuss the how to manage metallics in an all-digital environment, as well as real- world uses and successes of the technology.


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