BRAND & DESIGN TRACK | MONDAY, JANUARY 15


10:00 a.m.–11:00 a.m. Manage PDF Brand Colors Like a Pro Juergen Roesch, CGS Product Marketing Manager, CGS Publishing Technologies International LLC


Learn how brand owners and printers can accurately communicate brand color related information without mailing ink drawdowns and verify if proofs or production are within specs. We explore the advanced options of PDF/X-4 to not only hold channel names, but include spectral reference, tint, overprint, and in some cases even ink recipe data. See how this data is used in proofing, production, and verification, touching on the benefits of central brand color databases and future possibilities.


11:10 a.m.–12:10 p.m. Pigment to Print: Accurate Color in the World of Art Reproduction Christopher Campbell, Artist, Campbell Studio and Franz Herbert, CEO, Chameleo GmbH


Works of art have been created with every imaginable pigment and material, and reproducing them accurately presents a significant challenge. Learn the necessary steps—setting up color management, capturing a target, profiling a camera, editing an image, profiling a printer, and making a print—that make any subject look its best. In this session, Christopher Campbell and Franz Herbert will show procedures and workflow that will benefit every photograph you take!


1:10 p.m.–2:10 p.m. Remote Proofing: How Global Brands Are Doing It Right Eric Dalton, Director of Sales, Western Region, GMG Americas


Brands are global, and you need to communicate, replicate, and deliver accurate color on a global scale. One of the most valuable uses of color management is remote, color-accurate proofing. What does it take to set up this process and make it happen anywhere in the world? Eric Dalton will co-present with a customer sharing their experience with setting up multiple proofing locations across the U.S., Europe, and Asia while producing repeatable, consistent contract proofs for global brands.


2:20 p.m.–3:20 p.m. It’s “IN” the Package: Using AR for Unlimited Branding Erica Aitken, President, Rods and Cones, Inc. and Cynthia Walas, Principal, Walas Younger Ltd


More consumer packaged goods (CPG) are incorporating augmented reality to leverage an engaging customer experience. Including AR on packaging can extend the value of print by including additional information or be a component to a campaign. And, did you know that AR can even be used to combat counterfeiting? Check out this session and learn more about how augmented reality can be incorporated into packaged goods, why packaging is the perfect vehicle for AR applications, and real-world examples of successes and flops.


#Color2018 | 17


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