BRAND & DESIGN TRACK | SUNDAY, JANUARY 14
10:00 a.m.–11:00 a.m. Color: How Do You See It? Brian Lawler, Professor, California Polytechnic State University
Color is in 100% of our lives and is a very large percentage of the work we produce today. About 8% of the population, however, has some sort of color deficiency. How does this affect you, your design, and your brand? In this session, you will learn how to test for color vision defects, how to respond to color-deficiency, and how to incorporate color into your design so that all people can see it effectively.
11:10 a.m.–12:10 p.m. G7 and Great Picture Making John Thorburn, Senior Color Analyst, Canon USA
G7 is the name for an industry-leading set of specifications to achieve gray balance and visual similarity across print processes. It provides a powerful way to match proof to press and leads many brand owners, buyers, and creatives increasingly to seek out qualified G7 print providers. Using simple language, dramatic color visualization, and beautiful images, John Thorburn offers a clear and creative foundation into how and why G7 and color management work.
1:10 p.m.–2:10 p.m. How Color Specificity Brings About Efficiency Adrian Fernandez, GM of Pantone, Vice President Packaging, X-Rite Pantone
There’s a tug-of-war that often occurs between design (innovation) and production (execution) that can create a cycle of miscommunication, rework, and conflict. Creatives want to have more choices on how they want their design and color brought to life. In production, printers are focused on quality, efficiency, delivery, and cost. In this session, you will learn ways this potential conflict can be resolved, making it faster, easier, and more cost effective for the design intent to be faithfully executed in production.
2:20 p.m.–3:20 p.m.
Color Management in Photoshop CC Son Do, Co-Founder & Technical Officer, Rods and Cones, Inc.
More creative and color-critical decisions are made on an LCD display than on any other device or media. Most of the time, it’s using the industry standard, Adobe Photoshop. Great color output starts up front, at the image capture and creative stage. How do you assign, utilize, and embed ICC profiles in images the right way? From soft proofing to color conversion, learn how to leverage ICC profiles to take full advantage of the color management tools in Adobe Photoshop.
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