NEWS UPDATE
London NFL franchise worth “more than £100m” to UK economy
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.
The figure is based on a London team
playing eight regular season home games at Wembley per season. It takes into account that the opera- tional set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK. Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games. The report states: “The potential direct impact to London of hosting an NFL
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”
Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. Read more:
http://lei.sr?a=T2y5e
Public Health England launches framework to tackle inactivity
Public Health England (PHE) has published Everybody Active, Every Day, a framework for nationwide action to combat the physical inactivity epidemic. PHE’s statistics claim inactivity is responsible for one in six deaths in England and put its cost to the country at £7.4bn a year. The framework is the first consolidation of national and local
Sport and leisure providers have a crucial role
priorities, including the Moving More, Living More commitment to a physical activity legacy from the 2012 Games and NICE guidance. The heightened focus on tackling physical inactivity marks a win for ukactive, which has championed the cause and published its report Turning the tide of inactivity, in January this year. Read more:
http://lei.sr?a=a6F8j
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