The new code includes tougher sanctions on those found guilty of doping
The new anti-doping code is a fresh opportunity to protect sport Andy Parkinson, CEO, UK Anti-Doping
W
ith the New Year comes new resolutions. For the sporting
community, 1 January 2015 marks a new era for anti- doping. After three years of global consultation, the World Anti-Doping Code has been updated, along with a revised set of UK Anti-Doping Rules. This is a fresh opportunity to protect clean sport. To implement these changes
effectively requires collective responsibility from all of our partners in the UK, across every sport. Ultimately we need to ensure that our athletes and athlete support personnel are aware of their responsibilities. Tougher sanctions and a
focus on investigations and intelligence-led approaches are major steps forward for the Code. Greater focus has
also been placed on athlete support personnel. Anyone found guilty of helping to cover up doping activity or avoiding detection could also face a lengthy ban from sport. In the UK many of the new
features of the 2015 code are already being applied, but that doesn’t mean that there’s not work to do. It’s not only athletes and athlete support personnel who must adapt
to the changes. Sports have increased responsibilities and a duty of care to their members to manage the threat of doping. Failure to do so could damage the reputation of their sport and result in the loss of a high profile athlete, in whom resources have been invested. UKAD is working with NGBs to ensure that by 1 January they have updated anti- doping rules, aligned to the
Is plugging in the key to playing out? Emma Boggis, CEO, Sports and Recreation Alliance
I
t’s no secret that recent technological advances have given us access to more information and
data than ever before. The proliferation of connected digital devices and apps has not only re-invented our domestic routine, but is now also impacting upon our social, sporting and recreational lives. In our new report, Future
Trends, published in con- junction with the Future Foundation, we’ve identified an increasing adoption of and desire to utilise technology
to improve our sporting and recreational activities and as a result, our wellbeing. However, it’s not just the individual who can take
sportsmanagement.co.uk issue 4 2014 © Cybertrek 2014
advantage of technological advances for their recreational needs, clubs and governing bodies should also be thinking about how they can adopt and embrace technology for the good of their members. In an age where social media enables friends to connect, sync and share information, sporting organisations can encourage greater participation and competition by using the same channels and technology. It’s more pressing than
ever for sports clubs and organisations to embrace
this change, because in the pre-digital age, joining a club was a way of interacting and building a network of like- minded individuals. Now with people becoming ever more connected, the power of virtual networks and the ability of people to participate in recreational activities on their own could slowly suffocate outdoor activity organisations. One of the challenges is to ensure the integration of technology and sport doesn’t destroy the primal thrill of competing and participating.
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2015 code. For the majority of sports that adopt the UK Anti- Doping Rules this will occur automatically and no action is required. The message is clear – a new World Anti-Doping Code will not just impact our athletes. NGBs will feel the consequences too and need to be ready to implement revised strategies which protect and promote the reputation of their sport and athletes.
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