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Attractions jobs & news Dutch university offers new attractions degree

NHTV Breda University of Applied Sciences in Holland is to offer a new bach- elor-level degree in Attractions and Theme Parks Management, with the qualification designed to prepare students for manage- rial positions in the international tourist attractions market. The English-taught degree has been designed to meet the growing demand of the attractions industry for highly qualified and commercially oriented managers. The university has teamed up with the

International Association of Amusement Parks and Attractions (IAAPA), the Themed Entertainment Association (TEA) and a number of market operators, including Efteling and Walt Disney World Resort Orlando to put the course together. “Last year , almost 206 million people

visited the top 25 attraction parks in the world,” said Goof Lukken, a lecturer in- volved in the development of the course. “In addition, of all the people in the world, More:

Demand is growing for highly qualified and commercially oriented managers in attractions

more than 75 million visit a zoo every year. Many of these attractions are also considering adding accommodation facilities or other forms of leisure to their range of services.”

The offeringis a collaboration between the

Academy for Leisure, Academy for Tourism and the Academy for Hotel & Facility Management. More:

TEA president Christine Kerr calls for more themed entertainment courses

The scheme will offer 8,500 places

Fundraising training initiative launched in UK

The Heritage Alliance has launched a new training scheme, designed to pro- vide the skills necessary for independ- ent heritage sites to achieve greater success in accessing funding from both private and corporate sources. The Heritage Alliance’s Giving to

Heritage programme will offer around 8,500 places to heritage fundraisers. Training courses at the day-long

events will be led by an Institute of Fundraising member and includes one- to-one surgery sessions and mentoring. More:

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“The attractions industry must continue to build on its initial forays into academia and develop courses world- wide to ensure the next generation of leaders are fully-equipped to succeed.” This is the view of Themed Entertainment As- sociation (TEA) president Christine Kerr, who has hailed the growing interest in themed entertainment courses, noting the key op- portunities for learning. Speaking exclusively to

AM2, Kerr – who will hand over the TEA presidency to Steve Birket in November – cited the return of experi- ential pioneer Jack Rouse to lecture at New York’s

Kerr says academic courses are crucial for future success

Columbia University as a prime example of this. “Many of my generation

came into the attractions industry from other sectors and learned on the job, as there weren’t any recognised

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academic pathways,” she said.“But now we have the opportunity to identify the rising stars and make sure we’re giving them high-qual- ity, focused training.”

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