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AM2 understands Warner Bros is exploring the possibility of creating attractions based on JK Rowling’s book Fantastical Beasts and Where to Find Them. The media giant has already

acquired film rights to the story, which was written by the Harry Potter author in 2001. Locations are not yet known,

however, the company has already announced it will be expanding its award-winning Studio Tour at Leavesden, UK, making it one possible location. Fantastical Beasts is a school

textbook mentioned in the first Harry Potter novel. It will be made into three films which follow the journey of the book’s

“author” – a ‘magizoologist’ called Newt Scalamander. Although the story is set in

the same world, events occur 70

TrendsWatch forecasts museum innovation

The 2014 TrendsWatch report has highlighted a number of predicted museum trends for the coming year, including robots, big data, the rise of social entrepreneurs and the economy of collaborative consumption. The report – an annual overview of

developments compiled from a variety of mainstream news sources, blogs, research reports, pop culture and writers – summarises six worldwide trends in the museum sector and offers observations on what each means for managers working in this industry. Continued on page 2


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from Attractions Management 1 JUNE 2014 ISSUE 1 Warner Bros may develop Harry Potter spin-off The Harry Potter spin-off movie is being released November 2016

years prior to the Potter series, in 1920s New York City. The first film has a release date of 18 November 2016.

l Potter-related attractions have huge consumer engage- ment. Wizarding World of Harry Potter – developed under licence for Universal parks in the US and Asia – has doubled attend- ance at Florida’s Islands of Adventure, from 4.2m at opening in 2009 to 8.14m in 2013. Numbers for Universal Studios Florida have also seen an increase – from 5.1 million to 7.1 million – via sales of the Universal/Seaworld pass. This dual-site impact will be strengthened this summer when Universal Studios opens Diagon Alley, as the Potter experience will be spread across both parks. More:

US$40m Children’s Science Center for Dulles, US

Dulles, US, near Washington DC will be home to a new science centre focusing on educating children in the fields of science, technology, engineering and mathematics (STEM). Plans for a permanent attraction have been under consideration since 2005, with oper- ations temporarily housed at the Center for Innovative Technology in Herndon, US. A 53,000sq ft (4,923sq m) space in the Kin-

cora mixed-use development has been chosen as the permanent home for the Children’s Science Center. Total investment is expected to be US$40m (£23.8m, €29.3m). The site’s 150 acres of parkland will also pro- vide children with the chance to explore a heron rookery and go creeking – a type of canoeing.

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Land has been given by the Kincora

Building on a greenfield site will allow the museum to construct the facility exactly to requirements, though this will mean the centre will not open for at least five years. More:

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